Amazon

Manager, Product Marketing , SPRS

Amazon$157K — $212K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of marketing experience
  • Team management experience
  • Proficient in data-driven improvement methodologies
  • Skilled in Excel or Tableau for data analysis
  • Proven ability to align cross-functional teams

Responsibilities

  • Lead a marketing team to generate demand for third-party sellers
  • Identify and target priority cohorts for tailored marketing campaigns
  • Drive traffic and optimize for conversion rates
  • Optimize channel budgets based on lifetime value
  • Collaborate with product and content teams for effective marketing material
  • Build multi-touch attribution models to measure effectiveness of marketing spend

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching program
  • Paid time off and parental leave
  • Adoption and surrogacy reimbursement
  • Mental health support services
Full Job Description
The Seller Acquisition and Education team is looking for a Product Marketing Manager to lead Performance Marketing. The performance marketing team orchestrates channels to attract, engage, and convert prospective third-party sellers globally through paid (e.g., paid search, social ads), earned (e.g., agentic search), and owned channels (e.g., email, webinars, Seller University).

Key job responsibilities

In this role you will manage a team of marketers to drive top of funnel demand for selling on Amazon.

Target priority cohorts, identifying where they discover Amazon and driving targeted campaigns addressing specific needs.

You are responsible for growing traffic that effectively converts optimizing for cost-per-registration, conversion, and GMS.

You will optimize channel mix and budget based on lifetime value, run conversion experiments, and build repeatable playbooks to share globally.

You will collaborate with product marketing to optimize experience, content teams to develop compelling seller education and marketing materials, and analytics teams.

Build attribution models accounting for multi-touch journeys and incrementality, ensuring every marketing dollar delivers measurable seller acquisition impact.

A day in the life

You will work directly with tech and product teams WW to support new seller recruitment and success.
• Passion for results and commitment to action-oriented analysis
• "Anything is possible" attitude with creative problem-solving skills
• Relentless focus on the customer and improving their experience
• Strong performance marketing experience and operational excellence skills
• Ability to thrive in a fast-paced, ambiguous environment
• Proven track record of making data-driven decisions to influence the prioritization of features that scale solutions globally
• Experience communicating status, risks, and process changes to cross-functional stakeholders and leadership

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience managing teams

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience driving direction and alignment with cross-functional teams

PREFERRED QUALIFICATIONS

- Experience working with multiple groups of stakeholders

- Experience in e-commerce, digital products or entertainment industries

- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting

- Experience identifying opportunities to integrate AI solutions into products and services to drive business value

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, AZ, TEMPE - 157,100.00 - 212,600.00 USD annually

USA, AZ, Tempe - 157,100.00 - 212,600.00 USD annually

USA, WA, SEATTLE - 157,100.00 - 212,600.00 USD annually

USA, WA, Seattle - 157,100.00 - 212,600.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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