OverviewAs a Product Marketing Manager for our Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth.
This position can be remote or can work from one of our major offices in the US. Up to 5% travel is expected for events, client meetings and internal meetings. This position will report to the VP, Products & Marketing.
Responsibilities
Messaging and Positioning:
- Develop compelling, persona-based messaging and supporting materials that effectively communicate Aurora suite benefits to legal professionals and corporate clients.
- Conduct customer interviews and stakeholder sessions to deliver market insights internally and ensure customer voice is reflected in all marketing materials.
- Lead customer discovery sessions and message validation initiatives to optimize positioning.
- Create value proposition frameworks that translate technical features into business outcomes.
Go-to-market Planning and Execution:
- Collaborate with demand generation, content, and brand teams on comprehensive marketing plans, taking ownership of Aurora suite GTM strategies.
- Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics.
- Develop and refine customer personas and identify expansion opportunities for existing accounts.
- Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting.
Market Research and Competitive Intelligence:
- Build deep understanding of the eDiscovery and legal technology markets, competitors, and customers, including how they buy, use products, and measure success.
- Monitor and share industry trends, competitor movements, and customer behavior patterns using market research tools and AI-powered analysis.
- Maintain competitive battlecards and positioning strategies to enable sales team effectiveness.
- Contribute to customer advisory board planning and engagement initiatives.
Content Development and Sales Enablement:
- Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle.
- Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content.
- Develop thought leadership content such as whitepapers, blog posts, and industry reports.
- Build customer advocacy programs and manage referral initiatives to drive organic growth.
Marketing Operations and Analytics:
- Leverage marketing automation platforms, CRM systems, and analytics tools to measure campaign effectiveness and optimize performance.
- Implement attribution modeling to track marketing impact on pipeline and revenue.
- Collaborate with marketing operations to ensure seamless data flow across technology platforms.
- Use customer data platforms to analyze engagement patterns and inform strategy decisions.
Qualifications
Minimum Education Requirements:
- Bachelor's degree in Business, Marketing, Engineering, or related field.
Minimum Experience Requirements:
- 3-7 years of B2B product marketing, product management, or similar experience in technology companies.
- Strong written and verbal communication skills with ability to present to executive-level audiences.
- Demonstrated problem-solving, analytical thinking, and decision-making capabilities.
- Proven ability to collaborate with cross-functional teams and manage complex projects simultaneously.
- Experience with modern marketing technology stack including CRM, marketing automation, and analytics platforms.
Preferred Qualifications:
- Experience in law firms, legal technology, or the eDiscovery industry.
- Experience with asset production software such as Adobe suite, Canva, and Figma.
- Familiarity with AI/ML applications in product marketing and legal technology.
- Background in SaaS business models and B2B customer lifecycle management.
- Completion of product marketing certification programs (Pragmatic Marketing, Product Marketing Alliance, etc.).
Consilio’s True North Values
- ExcellenceWe strive to make every client our advocate
- PassionWe DO because we CARE
- CollaborationWe win together through teamwork and communication
- AgilityWe flex, adapt and embrace change
- PeopleWe value, respect and invest in our teammates
- VisionWe create clarity of purpose and a clear path forward
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