Role Summary

The Manager, Private Sector Marketing is accountable for driving the growth and success of the Private Sector segment through innovative, data-driven demand generation. This role owns the marketing strategy, pipeline, and revenue targets for the Private Sector product portfolio, and leads a team of marketers who plan and execute integrated, multi-channel campaigns that generate qualified leads and sales pipeline. Working closely with the demand generation, product marketing, and senior sales teams, the Manager sets segment direction, translates it into high-performing programs, develops the team, and reports on measurable business impact

What You'll Do

Segment Ownership & Accountability

• Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals, ensuring high-performing programs and measurable business impact across the segment.
• Define and execute the annual marketing strategy and plan for the Private Sector portfolio, aligning with company objectives and market opportunities.
• Leverage analytics to optimize campaign performance and resource allocation across the segment.
• Represent Private Sector marketing in cross-functional and leadership meetings, providing strategic updates and insights on program performance and market trends.
• Own and set the Private Sector marketing budget in line with business targets, directing investment and reallocating spend across programs to maximize pipeline and revenue return

Team Leadership

• Lead, coach, and develop a team of marketers-setting clear goals, priorities, and performance expectations aligned to segment targets.
• Foster a collaborative, high-performing team culture; support career growth and ongoing development, and recruit and onboard talent as the team scales.
• Allocate work across the team to balance strategic priorities with execution, ensuring on-time, high-quality delivery of programs.
• Provide direction and mentorship on demand generation best practices, tools, and go-to-market execution.

Program Strategy & Insights

• Lead the planning and oversee execution of lead-generating campaigns and programs aligned to sales objectives (new logo growth, cross-sell, and expansion) specific to the Private Sector segment and product portfolio.
• Marketing SME on Private Sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
• Oversee and govern new product introductions for the Private Sector portfolio, ensuring a repeatable go-to-market process is followed-from defining deliverables and holding the team aligned to reviewing promotional plans and confirming launch readiness.
• Act as the lead liaison to the Private Sector BDR and sales teams to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.
• Identify and recommend content needs, focus areas, and gaps related to the Private Sector portfolio, supporting team/ stakeholders with program needs to pipeline targets.

What We're Looking For

• Bachelor's Degree in Business or Commerce, or equivalent experience.
• 8+ years of experience in marketing program management, channel marketing, and B2B marketing.
• People leadership experience-managing, coaching, or mentoring marketers; direct team management preferred.
• Proven experience managing external vendors/agencies and complex, time-sensitive projects.
• Demonstrated strategic thinking, creative problem-solving, and leadership skills.
• Self-starter with a drive to succeed and adapt to new technologies.
• Strong communication, presentation, and analytical abilities.
• (Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, and AI solutions.

Compensation & Benefits

The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

$110,000 to $140,000 (CAD) a year

Salary range (min - max)

Current Vacancy

Magnet is proud to offer benefits such as:

- Generous time off policies

- Competitive compensation

- Volunteer opportunities

- Reward and recognition programs

- Employee committees & resource groups

- Healthcare and retirement benefits

Indicators of Success

We're looking for someone who checks off most, but not all, of the boxes listed in "skills and experiences". It's more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have "been there, done that". We want to be part of your development journey, and we'll learn as much from you as you learn from us.

How We Work

At Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you're within a comfortable travel distance to one of our offices, you'll occasionally join us in person. How often you'll come in depends on your department and team needs, typically ranging from weekly to monthly. These in-person moments help us build stronger connections, spark new ideas, and celebrate our successes together. Most days, you can choose what works best for you, while staying in tune with your team's goals.

We're excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!