Description Manager, Physician Marketing
A Brief Overview The Physician Marketing Manager develops and executes targeted marketing strategies and campaigns that align with the Holy Name brand and organizational priorities, with a focus on elevating physician network visibility, growing referral relationships, and increasing patient volume across priority service lines.
What You Will do - Build and execute marketing plans for individual physicians, providers, and specialty groups
- Develop referral growth campaigns and provider outreach initiatives
- Partner with service line leaders to identify growth strategies and opportunities
- Manage Marketing staff supporting physician onboarding; profile content, bios, digital presence, physician network events, in addition to continued growth/support initiatives for key providers
- Work in partnership with the Digital Strategist and Marketing Data Analyst to conceptualize and execute digital campaigns and align with Data Science to track and optimize performance metrics
- Cross functional partnerships with Health Partner Service team, including leading monthly Health Partners Services Meeting and attending Office Managers Meeting
- All other duties as assigned
Education Qualifications - Bachelor's Degree Bachelor's degree in Communications, Marketing, Journalism, Graphic Design, or Related Field Required
Experience Qualifications - 5-8 healthcare marketing or physician liaison marketing experience , required
- 5-8 Experience balancing multiple stakeholders and projects required
Knowledge, Skills, and Abilities • Strong understanding of referral patterns and service line marketing
• Excellent relationship management and communication skills
• HubSpot (email campaigns, CRM segmentation)
• Monday.com (campaign workflow tracking)
• Google Analytics 4
• SEO tools (SEMrush)
• Email marketing and CRM platforms (IQVIA, Hubspot, Constant Contact)
• Microsoft Suite, Google Suite
• Familiarity with Google listings/ratings, reputation management platforms preferred
At Holy Name, we believe in rewarding every team member with more than a paycheck-we invest in your future and well-being. Full-time and part-time employees have access to a comprehensive benefits package designed to support your health, financial security, and quality of life. We offer low-cost medical coverage with generous employer contributions, dental and vision plans, discounted prescriptions, and access to on-site child care. Additional benefits include 401(k) matching, tuition reimbursement, paid time off, flexible spending accounts, legal and voluntary coverage options, life insurance, and free on-site parking. If you are hired at Holy Name, your final base compensation will be determined based on factors such as employment status (Full/Part-Time or Per Diem) skills, education, and/or experience. In addition to those factors - we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Pay Range: $108,992 - $136,240
