Scotiabank

Manager, Personalization - Tangerine

Scotiabank • $100K — $120K *
Toronto, ON M3C 0E3In-Person
Finance & Insurance
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7+ years' experience in personalization, CRM, lifecycle marketing, MarTech, or digital product marketing
  • Strong understanding of customer data, segmentation, and journey orchestration
  • Hands-on experience with personalization and marketing automation platforms like Adobe or Salesforce
  • Experience supporting major digital transformations and large-scale GTM initiatives
  • Proven ability to translate business objectives into activation strategies
  • Analytical mindset with strong communication and stakeholder management skills
  • Comfort operating in ambiguity and building new capabilities.

Responsibilities

  • Lead data-driven, client-centric marketing experiences across channels
  • Design and implement cross-channel personalized experiences via Adobe Experience Cloud
  • Translate client data and insights into actionable journey strategies
  • Define audience strategies and journey orchestration plans
  • Partner with cross-functional teams to prioritize audience and measure performance
  • Coordinate test-and-learn programs to optimize marketing campaigns
  • Establish governance and standards for audience management and journey design.

Benefits

  • Part of a diverse, inclusive, and purpose-driven community
  • Opportunity to make a significant impact in a game-changing role
  • Access to extensive online and in-person learning experiences
  • Competitive benefits supporting wellbeing and financial goals
Full Job Description
Requisition ID: 272334

What you will be doing:

The Manager, Personalization leads data-driven, client-centric marketing experiences across channels and lifecycle moments. This role translates client insights, behavioural signals, business rules and value proposition strategies into personalized journeys, next-best-action decisioning and measurable go-to-market outcomes.

Is this role right for you? In this role, you will be:
  • Championing a client- obsessed culture
  • Leveraging a growth mindset, embracing learning and continuous improvement
  • Contributing to a dynamic workplace fostering trust, integrity and inclusion
  • Removing obstacles to drive momentum across teams
  • Leading a high performing team through times of change
  • Supporting teams through transformation activities
  • Design cross-channel personalized experiences across web, app, email, paid media, CRM and digital touchpoints through Adobe Experience Cloud and related platforms.
  • Translate segmentation, behavioural data, client signals, consent, product needs and value propositions into actionable journey strategies.
  • Enable next-best-action and next-best-offer personalization across acquisition, onboarding, engagement, cross-sell, retention and migration.
  • Define audience strategies, targeting frameworks, journey orchestration and channel activation plans.
  • Partner with Proposition, Product, Growth, Analytics and Channel teams on audience prioritization, launch sequencing, measurement and roadmap alignment.
  • Identify personalization opportunities early in initiative planning and translate Velocity learnings into reusable journey patterns and activation standards.
  • Partner with Offer Management, CDP, Decisioning, MarTech, Data and IT teams to enable scalable next-best-action and offer delivery capabilities.
  • Define personalization requirements, activation rules, audience logic, prioritization frameworks and decisioning guardrails.
  • Ensure client signals, consent, eligibility, business rules and channel constraints are translated into operational decisioning strategies.
  • Coordinate test-and-learn programs, including A/B and multivariate testing, to optimize journeys, offers, campaigns and launch experiences.
  • Analyze performance, derive insights and improve relevance, conversion, engagement, client experience and business value.
  • Establish measurement frameworks tied to business outcomes, client outcomes, experience quality and platform adoption.
  • Act as a connector across Marketing, Product, Analytics, Technology, Data, Channel, Creative and Operations teams to move from insight to activated experience.
  • Establish standards and governance for audience management, targeting, journey design, offer activation, experimentation and measurement.
  • Drive adoption through documentation, training, reusable frameworks, operating rhythms and process improvements that reduce manual effort and improve speed to market.


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
  • Comfort and confidence adapting to new tools and ways of working
  • AI fluency
  • A craving to contribute to a high-performing team
  • Ability to drive results in periods of change
  • Track record of fostering an inclusive culture
  • 5-7+ years' experience in personalization, CRM, lifecycle marketing, MarTech, digital product marketing or related disciplines.
  • Strong understanding of customer data, segmentation, consent, client signals, lifecycle marketing and journey orchestration.
  • Hands-on experience with personalization, campaign orchestration, CDP, decisioning, offer management, experimentation or marketing automation platforms, such as Adobe, Salesforce, Braze or similar.
  • Experience supporting major digital transformations, platform launches, product launches, migration programs or large-scale GTM initiatives.
  • Proven ability to translate business objectives and customer insights into audience, journey, decisioning and activation strategies.
  • Analytical mindset with strong communication, stakeholder management and cross-functional orchestration skills.
  • Comfort operating in ambiguity, building new ways of working and scaling capabilities through governance, documentation and change management.


What's in it for you?
  • You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move fast, push boundaries, and celebrate big together.
  • We are creating something game changing and you get to make your mark on it.
  • You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
  • From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*


*Tangerine employees participate in Scotiabank's pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

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