POSITION SUMMARY: The Manager, Performance Marketing is responsible for developing data-driven marketing strategies and providing strategic direction for paid digital channels to maximize return on investment. The incumbent will oversee the relationship with our marketing agency, ensuring alignment between strategic objectives and tactical execution. The Manager, Performance Marketing requires expertise in digital advertising strategy, analytics and attribution to effectively guide marketing spend allocation and drive continuous performance improvement. The incumebent will collaborate cross-functionally to align performance marketing initiatives with broader business objectives and revenue goals.
PRINCIPAL RESPONSIBILITIES:- Develop comprehensive performance marketing strategies across paid search, social media, programmatic media and other digital channels.
- Provide clear strategic direction and oversight to our marketing agency on tactical campaign execution.
- Establish strong collaborative relationships with agency teams, ensuring they have the guidance needed to deliver successful campaigns.
- Review agency recommendations and provide strategic input to optimize campaign performance.
- Forecast and manage marketing budgets to ensure efficient spending and maximum return. Build and maintain performance dashboards and reporting to track marketing revenue and ROI.
- Establish KPIs and performance benchmarks for all digital marketing initiatives. Prepare regular performance reports with actionable insights for review.
- Implement comprehensive UTM parameter strategy to accurately track campaign performance and user acquisition sources.
- Direct the agency in implementing A/B testing methodologies to optimize landing pages, creative assets and campaign elements. Partner with creative, content and website teams to develop effective campaign assets.
- Monitor and optimize programs based on customer acquisition costs, conversion rates and target audience alignment.
- Coaches and develops a team of professionals to assist in their development and attainment of necessary skills to lift performance. Monitors staff performance and drives performance improvement initiatives and ensures that service levels meet or exceed agreed upon standards.
- Performs other job-related duties as assigned.
KNOWLEDGE / SKILLS / ABILITIES:- Strong analytical skills with experience setting KPIs and measuring campaign performance.
- Excellent program management abilities with experience managing multiple initiatives simultaneously.
- Ability to translate business objectives into marketing strategies.
- Proven experience managing agency relationships and providing strategic direction.
- Excellent communication and leadership skills to effectively collaborate with both internal teams and external partners.
- Demonstrated ability to make data-driven decisions and optimize marketing spend.
MINIMUM REQUIREMENTS:- 4 - 7 years of experience in digital marketing.
Rewarding Compensation and BenefitsEligible employees can elect to participate in:
• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
• Paid Time Off (PTO)
• Benefits: https://jobs.republicservices.com/us/en/about-us/benefits
The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.
