As the Manager, Paid Social you will: - Client Management & Leadership: Engage with clients to understand their objectives and translate them into effective paid social strategies. Deliver regular updates, reports, and strategic recommendations based on campaign analysis.
- Team Leadership and Development: Lead and manage a team of Paid Social Strategists, providing guidance, mentorship, and ensuring alignment with campaign objectives. Delegate tasks, set clear expectations, and inspire the team towards achieving objectives.
- Innovation and Thought Leadership: Research and implement innovative tactics and trends in paid social media marketing. Introduce novel ideas and approaches to continuously enhance campaign effectiveness.
- Client Education: Utilize robust analytical skills to interpret campaign performance data. Extract actionable insights and provide strategic recommendations for optimizing campaign performance.
- Industry Expertise: Stay abreast of industry standards, platform changes, and algorithm updates. Implement best practices to maintain campaign relevance and effectiveness. Remain updated with industry trends, new technologies, and advancements in paid social marketing. Adapt strategies to platform changes and evolving market landscapes.
- Channel Expertise: Supervise the end-to-end execution of paid social campaigns, focusing on setup, optimization, and continual improvement. Implement advanced audience targeting, ad creatives, and bid management techniques to maximize ROI.
Professional Qualifications:- 5-7 years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.
- Experience with Pinterest, Snapchat, LinkedIn, X, and BeReal are a plus.
- Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
- Management experience preferred.
- Demonstrated success analyzing data and using analytics tools to drive marketing decisions
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets.
- Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
- Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.
The hiring salary range for this role is $81,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. 8-5-101 et seq.
FLSA Classification: Exempt
Benefits:Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.