Manager, Paid Media

Celsius

$80K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in paid media or digital marketing
  • Proven execution of multi-channel paid media campaigns
  • Strong agency partnership experience
  • Solid analytical skills for performance data interpretation
  • Proficiency in Excel and GA4, Looker, Tableau preferred
  • Strong organizational and project management skills
  • Experience in CPG or high-growth consumer brands preferred

Responsibilities

  • Own execution and delivery of paid media campaigns across multiple channels
  • Manage campaign lifecycle including setup, QA, pacing, budget allocation
  • Execute media strategies defined by senior leadership
  • Monitor and optimize campaign performance
  • Ensure alignment of campaigns with business goals and key retail moments
  • Collaborate with cross-functional teams for campaign execution
  • Own campaign reporting and track performance against KPIs

Benefits

  • Comprehensive medical, dental, and vision benefits
  • Long- and short-term disability
  • Life insurance
  • 10 vacation days per year
  • 11 company-paid holidays
  • 401(k) with company match
  • Identity theft and legal services
Full Job Description
We are seeking a Manager, Paid Media to drive execution, optimization, and performance across our U.S. paid media campaigns. This role is responsible for translating strategy set by senior leadership into high-quality campaign execution across channels.

Reporting to the Director of Paid Media, this individual will own day-to-day media activation, campaign performance, and agency coordination across a diverse mix of digital channels including search, online video, audio, CTV, programmatic display, and paid social.

Based in our Boca Raton office, this role is critical to ensuring campaigns are delivered efficiently, accurately, and in alignment with business objectives.

Requirements
  • 3-5+ years of experience in paid media, performance marketing, or digital marketing
  • Proven experience executing multi-channel paid media campaigns
  • Strong experience working with media agencies and external partners
  • Solid analytical skills with ability to interpret performance data and drive optimizations
  • Proficiency in Excel and reporting tools (GA4, Looker, Tableau preferred)
  • Strong organizational and project management skills
  • Experience in CPG, beverage, or high-growth consumer brands preferred
  • Ability to operate effectively in a fast-paced, evolving environment


Responsibilities

Campaign Execution & Performance Management
  • Own execution and delivery of paid media campaigns across multiple channels
  • Manage campaign lifecycle including setup, QA, pacing, budget allocation, optimizations, and reporting
  • Execute against media strategies defined by the Senior Director and Director
  • Monitor performance and proactively optimize campaigns to improve efficiency and outcomes
  • Ensure campaigns align with business goals, target audiences, and key retail moments


Agency & Partner Execution
  • Collaborate with Brand, Creative, eCommerce, Insights, and Commercial teams to support campaign execution
  • Ensure all campaign inputs (creative, targeting, messaging) are aligned and delivered on time
  • Support development of campaign briefs and executional plans


Reporting, Analytics & Visualization
  • Own campaign reporting across channels, ensuring accuracy and consistency
  • Track performance against KPIs and identify trends, risks, and opportunities
  • Translate data into actionable insights and optimization recommendations
  • Partner with Marketing Analytics to support measurement frameworks (attribution, incrementality, MMM)


Operational Excellence
  • Maintain strong organization across campaigns, timelines, and deliverables
  • Identify opportunities to improve workflows and execution processes
  • Contribute to development of best practices and campaign playbooks

Benefits
  • Comprehensive medical, dental, and vision benefits
  • Long- and short-term disability
  • Life insurance
  • 10 vacation days per year (subject to accrual policy)
  • 11 company-paid holidays
  • 401(k) with company match
  • Identity theft and legal services


The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

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