Wpromote

Paid Search Manager (B2B)

Wpromote$74K — $90K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1.5-3 years of paid search campaign management in an agency setting
  • Experience with B2B paid search for enterprise or mid-market clients
  • Proficiency in Google Ads and Microsoft Ads; familiarity with SA360 is a plus
  • Understanding of campaign structure, audience targeting, and bidding strategies
  • Strong analytical skills utilizing GA4 and reporting tools
  • Excellent communication skills for client-facing interactions
  • Ability to prioritize and manage multiple client accounts effectively
  • Proficiency in Google Workspace and Excel (e.g., pivot tables, VLOOKUP)

Responsibilities

  • Lead paid search strategy and performance optimization for B2B clients
  • Develop and execute campaign architecture, optimization plans, and testing strategies
  • Manage sophisticated account structures in Google Ads, Microsoft Ads, and SA360
  • Forecast, budget, and strategize against client business objectives
  • Translate performance data into actionable insights for stakeholders
  • Collaborate with cross-functional teams to create integrated marketing strategies
  • Identify and implement opportunities for efficiency and innovation in campaigns
  • Maintain campaign health through monitoring and best practices

Benefits

  • Remote-first culture allowing for flexible work arrangements
  • Unlimited PTO to foster work-life balance
  • Extended holiday breaks during winter for rejuvenation
  • 100% paid parental leave to support family needs
  • 401(k) matching for secure savings
  • Comprehensive medical, dental, vision, and pet insurance plans
  • Short-term disability and additional voluntary insurance support
  • Annual Class Pass credits for personal well-being and fitness
Full Job Description
The Role

We're seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote's growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration.

The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $74,000 - $90,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state's salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

  • Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs
  • Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results
  • Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms
  • Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals
  • Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders
  • Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies
  • Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs
  • Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices
  • Participating in client meetings, performance reviews, and presentations while building strong client relationships
  • Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices


You Must Have

  • 1.5-3 years of experience managing paid search campaigns within an agency environment
  • Experience supporting B2B paid search programs across enterprise or mid-market clients preferred
  • Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus
  • Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization
  • Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities
  • Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients
  • Strong verbal and written communication skills with experience participating in client-facing conversations
  • Excellent organizational skills with the ability to manage multiple priorities across several client accounts
  • Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment
  • Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP


Nice to Have

  • Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred
  • Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement
  • Experience managing offline conversion tracking and lead quality optimization
  • Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
  • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

About Wpromote

Wpromote is a digital marketing agency that was founded in 2001 by Michael Mothner. The company is headquartered in Los Angeles, California and has additional offices in New York, Chicago, and Dallas. Wpromote offers a range of digital marketing services, including search engine optimization, paid search advertising, social media marketing, and email marketing. The company has worked with a number of well-known brands, including Marriott, Verizon, and Toyota. Wpromote has received several awards for its work, including being named the #1 Best Place to Work in Advertising & Marketing by Fortune Magazine in 2019.
Learn more about Wpromote
Size
500 employees
Industry

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