As the
Manager, Paid Media, you will own the global strategy, and optimization of all paid media campaigns across channels including search, social, display, and programmatic. You'll work closely with regional marketing teams, content, brand, product marketing, and sales teams to align campaigns with business goals, generate high-quality leads, and maximize ROI. This role will also lead the execution of North America paid media campaigns and work with regional counterparts to ensure seamless global execution of paid media campaigns.
This is a full-time, permanent position.
This is an existing vacancy
Location: This position is available to all applicants
residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).What you will be doing:- Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
- Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
- Manage and optimize North America campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels.
- Apply AI-powered solutions to automate and enhance campaign performance.
- Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
- Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
- Lead and execute A/B testing strategies to improve campaign performance.
- Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
- Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects
- Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes
- Stay current on digital advertising trends, platform updates, and competitor activity.
- Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.
What you will bring:- 5+ years of experience in paid media, preferably in B2B SaaS or tech.
- Proven track record of managing six-figure budgets and delivering measurable results.
- Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
- Excellent communication and project management skills.
- Experience with account-based marketing (ABM) is a plus.
- Familiarity with the accounting or audit industry is a bonus, but not required.
Salary Range: The annual base salary for this position is between
$90,000 CAD and
$100,000 CAD per year.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits. Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location. The posted range is subject to change and may be updated periodically
