Responsibilities:
Digital Media- Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
- Manage always-on and campaign budgets, reallocating spend in-flight based on performance
- Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
- Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes
Traditional & Offline Media- Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
- Negotiate rates and placements with media vendors and manage flighting
- Time offline media to amplify key digital acquisition moments
- Measure offline impact through geo-lift, search lift, and promo code attribution
Cross-Channel Planning- Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
- Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
- Report performance, pacing, and recommendations to marketing leadership
AI, Optimization & Performance Analysis- Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
- Run high-velocity AI-driven creative and offer tests, and scale winners quickly
- Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
- Partner with Data Science on attribution models that fairly credit digital and offline media
- Pilot emerging AI and adtech tools and bring the best into the always-on stack
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Salary: $90,000 - $110,000 USD
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