Job Description:Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
The Manager, Print and Out of Home (OOH) Media leads the strategic planning, execution, and optimization of Print and OOH media investments. This role is pivotal in driving innovation, efficiency, and performance across campaigns, while fostering strong relationships with internal teams, external partners, and clients. The ideal candidate is a proactive leader with deep media expertise, strong analytical skills, and a passion for delivering impactful results.
Key Responsibilities - Strategic Leadership: Develop and lead Print and OOH media strategies that align with client objectives and broader marketing goals. Provide thought leadership and contribute to integrated media planning discussions.
- Campaign Oversight: Oversee end-to-end campaign execution, ensuring flawless implementation, timely delivery, and performance tracking. Guide junior team members and ensure alignment across planning, operations, and creative teams.
- Vendor & Partner Management: Cultivate and manage high-level relationships with media vendors, publishers, and partners. Lead negotiations to secure premium placements, added value, and competitive rates.
- Creative Collaboration: Partner with creative agencies to ensure alignment between media strategy and creative execution. Provide input on asset development and custom placements to maximize impact.
- Measurement & Optimization: Lead the development of measurement frameworks for Print and OOH campaigns, including circulation, impressions, reach, and ROI. Analyze performance data and recommend optimizations to improve outcomes.
- Innovation & Best Practices: Identify emerging trends and technologies in Print and OOH media. Champion new approaches and tools to enhance media effectiveness and efficiency.
- Reporting & Insights: Deliver high-quality reporting and insights to clients and internal stakeholders. Ensure commentary is clear, strategic, and actionable.
- Team Development: Mentor and support junior team members, fostering a culture of collaboration, learning, and excellence.
Qualifications - Post-secondary Degree in Media, Advertising, Marketing, Business Administration, or related field.
- 5+ years of experience in media planning and buying, with a focus on Print and OOH.
- Proven track record of managing large-scale media campaigns and vendor relationships.
- Advanced proficiency in MS Office, especially Excel (Pivot Tables, VLOOKUP), PowerPoint, and Outlook.
- Strong leadership, communication, and presentation skills.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Strategic thinker with a detail-oriented mindset and a passion for media innovation.
Additional informationVacancy: Is this posting for the purposes of filling an existing vacancy [
Y/N]
The salary range for this position is $80k-$90k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [
dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact
[email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:Toronto
Brand:Dentsu Media
Time Type:Full time
Contract Type:Permanent
