POSITION OVERVIEW

Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.

Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.

Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.

Be the marketing liason for key digital partners within the organization, such as with Aveda's e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.

DESCRIPTION

Digital Commercial Marketing lead for Aveda's First Party and 3 Party Digital Networks

Support marketing needs for key retailer and partner milestones - assortment alignment, promotional calendars and execution,, retailer presentations

Salon Digital Program & Communications Lead

Partner with internal and external vendor network to oversee execution and delivery of key brand services and experiences that support the overall salon network, including but not limted to core digital tools such marketing library design and functionality, salon ordering tools and communication touchpoints, and value-added 'A-Commerce' offerings for salons

Partner with regional brand leads to determine scope of programs that are applicable to international markets vs North America

Omni Channel Promotional & Key Shopping Moments Calendar

Support the execution of promotional marketing calendar across all channels, leading content development, creative briefing and asset execution for the salon network.

Partner with Lifestyle Marketing teams to define the key shopping moments across the globe and within key markets

Digital Renovation Project Lead

Support Marketing VP and leadership team to define, roll out and execute digital renovation priorities for Aveda that transform the ways of working, creating greater transparency, insights, segmentation and communication that allow for more powerful outcomes and team efficiencies.

Vendor & Budget Oversight

Ensure timely contracts, invoices and PO's are executed to support vendor payments and terms.

Team Collaboration

Provide ongoing partnership with commercial, digital, salon, store and marketing teams across Global, North America and International.

Qualifications

Bachelor's degree required, MBA a plus

10+ years of experience of related marketing experience and at least 2 years' experience in omnichannel related

5-10% travel time

Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.

Problem solving and thought leadership skills

Proven success leading direct communication and traffic driving programs across channels

Excellent financial, quantitative and analytical skills

Demonstrated ability to lead projects requiring synthesis of data into actionable insights

Ability to work consistently and urgently in a faced-paced environment

Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities

Excellent communication, presentation, cross functional collaboration and relationship building skills are critical

Responsible at managing vendor partenrships

Authentic Alignment with the Aveda Mission

Pay Range:

The anticipated base salary range for this position is$76,500.00to $125,650.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company