Job DescriptionMondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz's ambition across our Kroger business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Kroger Customer Business Teams (CBT).
This role will work closely with the Kroger teams (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.
Ultimately, the Kroger Omnichannel Activation Manager is responsible for delivering Mondelēz's long-term growth, activating our brands at our key customers to drive conversion and integrating all Kroger digital commerce operations into our everyday business management.
Main Responsibilities- Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Kroger and the MDLZ organization to remove barriers for growth.
- Drive omnichannel activations for MDLZ brands at Kroger in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Kroger business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
- Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
Key KPIs:- Market share - total, in-store and online
- Revenue and volume growth
- Delivery of impactful omnichannel marketing activations at Kroger
Stakeholders: External
- Kroger merchants, Kroger Precision Marketing
- External Media Agencies & Data Vendors
- Peer Network
Internal
- Kroger Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
- Insights & Analytics teams across the organization
- Media & Retail Media Strategy organization
- Category marketing teams
- Omnichannel Marketing & Activation Team across customers
Travel: Up to 25%Qualifications:- Shopper, trade or brand marketing experience preferred
- Bachelor's Degree required
- 5+ years of experience
- Digital commerce and retail media experience a plus
- Experience with 8451, Stratum and Market 6 a plus
- Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
- Knows how to get things done both through formal channels and informal network
- Understands Mondelez culture and cultures of external retail organizations / customers
- Establishes partnerships with key internal support functions and stakeholders
- Instills trust and credibility with customers to influence strategies and tactics
- Understands origin and reasoning behind best practices; shares best practices across team
- Competent presenting to internal and external leaders, can be trusted during challenging questioning
- Experience driving success with a cross functional team
- Strong, proactive communication skills
- Customer focus, management planning
- Capability/background in analytics and insights
- Connection to external industry resources
Salary and Benefits:The base salary range for this position is $122,000 to $167,750; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit SummaryThe United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Job TypeRegular
Category Planning & Activation
Sales
