Manager of Marketing Operations

Armstrong

$88K — $105K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 5+ years of marketing leadership experience focusing on customer acquisition and retention.
  • 5+ years of experience in conversion rate optimization.
  • Proven understanding of the customer journey and acquisition funnel.
  • 5+ years of experience with SEM, SEO, email, SMS, social media, and branding.
  • 3+ years of experience in budget management.

Responsibilities

  • Manage the customer-facing website to enhance customer acquisition and retention efforts.
  • Optimize website conversion performance for better engagement and ROI.
  • Develop marketing reporting to track metrics and guide decisions effectively.
  • Align marketing P&L with growth priorities and measurable ROI.
  • Manage social media efforts for brand awareness and lead generation.
  • Collaborate with Sales to enhance customer and prospect experiences.
  • Partner with Technology to create engaging digital experiences that support campaigns.
  • Develop content strategy for consistent messaging across digital channels.
  • Oversee the campaign calendar to ensure timely execution of marketing initiatives.
  • Mentor the team and encourage their professional growth.

Benefits

  • Attractive compensation package.
  • Comprehensive benefit package starting on day 1.
  • Opportunity for career advancement within the company.
  • Join a Top 10 company with a vibrant employee culture.
Full Job Description

The Manager of Marketing Operations will partner in the development and execution of marketing and brand strategy to acquire new and retain existing customers.

What’s In It For You:

  • Attractive compensation package
  • Comprehensive benefit package starting day 1
  • Opportunity to grow within the company
  • The chance to be part of a Top 10 company and high-energy employee culture

What You’ll Be Doing:

  • Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
  • Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
  • Support marketing reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
  • Support optimization of the marketing P&L to align spending with growth priorities, revenue impact, and measurable return on investment.
  • Manage paid and organic social media to build brand awareness, increase audience engagement, and support lead generation.
  • Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities.
  • Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
  • Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
  • Manage content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
  • Manage the campaign calendar to coordinate priorities, improve visibility, and ensure timely execution of marketing initiatives.
  • Mentor team and support professional growth.

What You’ll Need:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • 5+ years of marketing leadership experience in customer acquisition and retention.
  • 5+ years of conversion rate optimization experience.
  • Proven understanding of the customer journey and acquisition funnel.
  • 5+ years of experience with SEM, SEO, email, SMS, paid and organic social, and branding.
  • 3+ years of budget management experience.

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