Overview
Manager of Content, Store Experiences - Beauty & Salon
Role Summary
The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social-first content that drives traffic, engagement, and sales. This role leads to the capture, creation, and amplification of content from in-store events, brand activations, and experience, ensuring every moment is turned into shareable, revenue-driving storytelling. Connects events to content and content to commerce, creating visibility for the business while inspiring both customers and store teams.
Key Responsibilities
Event Content Strategy & Execution
• Develop and execute a content strategy for all events and experiences
• Capture key moments from in-store events, brand activations, and trainings
• Ensure every event has a clear content plan (before, during, and after) Translate events into engaging stories that drive awareness and traffic
Social Content Creation
• Create and manage short-form video, photography, and social content
• Ensure content is aligned to brand voice, trends, and platform best practices
• Highlight artistry, services, product, and customer experiences through content • Deliver content that is engaging, authentic, and performance-driven
Traffic & Sales Impact
• Use content to drive store traffic, event attendance, and customer engagement
• Partner with Sales & Education teams to align content with event sales goals and key moments
• Amplify product launches, services, and promotions through event storytelling
• Track and optimize content performance to improve reach and conversion
Team & Field Enablement
• Provide tools and guidance for store teams to capture and share content locally
• Create simple frameworks and templates to ensure consistent, high-quality content
• Elevate field capability in social storytelling and content creation
Cross-Functional Partnership
• Partner with Brands, Merchants, Pro Team, and Education to align on event storytelling
• Collaborate with marketing to ensure content supports broader campaigns
• Ensure alignment between in-store experiences and digital presence
• Partners with internal Communications for monthly updates on events and highlights all community, in store, and activations for awareness in the community and in stores
• Attends PR Event, Marketing, and Event Meetings
Content Management & Organization
• Manage and organize a central content library for events and experiences
• Ensure content is accessible for reuse across teams and platforms • Maintain consistency in quality, tone, and brand representation
Qualifications
• Strong creative eye for content, storytelling, and visual trends
• Deep understanding of social media platforms and content performance
• Ability to connect content to traffic, engagement, and sales outcomes
• Highly organized and able to manage multiple events and timelines
• Collaborative, energetic, and hands-on
What you get:
Eligible for bonus under the Management Incentive Plan.
If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on JCPenney merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.yourjcpbenefits.com .
Pay Range
USD $81,000.00 - USD $135,000.00 /Yr.
