Job DescriptionBe Part of What's NextNewsletters are one of the most powerful ways we connect with audiences-building habits, deepening loyalty, and creating lasting relationships with readers. As our Manager, Newsletter Strategy, you'll help shape the future of our newsletter portfolio, driving innovative audience experiences that fuel engagement, retention, and business growth across our brands.
Key Responsibilities (What You Are Doing)- Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement, loyalty, and business impact.
- Partner closely with editorial teams to curate, shape, and optimize newsletter content, positioning, and overall reader experience.
- Collaborate with editorial leadership to identify, develop, and launch new newsletter products that support audience and brand growth goals.
- Develop lifecycle marketing strategies that improve subscriber onboarding, engagement, retention, and reactivation across the newsletter ecosystem.
- Analyze audience insights, engagement metrics, and performance data to inform content decisions, growth opportunities, and strategic priorities.
- Create and implement testing frameworks across subject lines, content strategy, send cadence, onboarding journeys, and engagement tactics.
- Identify opportunities for audience segmentation, personalization, and targeted subscriber experiences that deepen reader relationships.
- Partner cross-functionally with growth, product, analytics, and marketing teams to align newsletter strategy with broader company objectives and success metrics.
Qualifications (What We're Looking For)- 5+ years of experience in newsletters, audience development, lifecycle marketing, editorial strategy, digital media, publishing, or related fields.
- Proven expertise in subscriber lifecycle strategy, audience engagement, retention, and CRM or lifecycle marketing principles.
- Experience managing newsletters as strategic audience products that contribute to engagement, loyalty, and business outcomes.
- Strong editorial instincts and a deep understanding of what drives newsletter performance and reader loyalty.
- Demonstrated ability to use audience insights, performance analytics, and business goals to guide strategic decision-making.
- Experience launching, managing, or scaling newsletter products and recurring editorial franchises.
- Strong collaboration and communication skills with the ability to influence and build relationships across editorial, growth, product, analytics, and marketing teams.
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Familiarity with newsletter platforms, CRM systems, and audience analytics tools such as Sailthru, HubSpot, Google Analytics, or Looker Studio is preferred.
- Experience with A/B testing, audience segmentation, personalization strategies, and lifecycle optimization is a plus.
- Passion for audience behavior, media innovation, and the future of direct-to-reader products.
- Creative, curious, and solution-oriented mindset with strong operational execution skills.
- This role is based in New York City and requires a hybrid schedule of 4 days per week in-office.
Benefits (What We Offer)- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary range for this role is
$76,000-$90,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
