Full Job Description
The Manager of Menu & Innovation will lead and drive successful menu strategy, ideation, development, and testing of new menu items and promotional Limited Time Offering menu items for Auntie Anne's and Co-Brands. The Manager of Menu & Innovation must be a strategic partner to the brand and culinary team, providing strategic thought leadership for our current and future menu by leveraging consumer insights, macro trend data, competitive assessments, and financial analyses - weaving all these inputs into recommendations for LTOs, new items, packaging innovation, menu innovation and the menu of the future. This role also requires strong analytical skills, as the Manager of Menu & Innovation will continuously lead in-depth analysis of menu item performance, develop forecasts for new items, as well as analyze data to find opportunities within our existing menu, in partnership with our customer insights and analytics teams. Finally, the Manager of Menu & Innovation must demonstrate strong project management and communication skills stewarding all ideas (inclusive of catering, cobrand, and optimization projects) through the GoTo Foods stages & gates process and collaborating cross-functionally to execute ideas against set deadlines.
