Scotiabank

Manager, Media Strategy

Scotiabank • $90K — $120K *
Toronto, ON M3C 0E3In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; advanced degree or certifications are assets.
  • 4-6+ years in media strategy, integrated media planning, or digital performance marketing.
  • Strong understanding of digital performance metrics and customer acquisition strategies.
  • Passion for innovation and staying ahead of Paid Search trends.
  • Strong understanding of cross-channel media, including Search, Social, and Programmatic marketing.
  • Ability to build insight-driven strategies informed by data and audience behavior.
  • Experience managing media agencies in complex organizations.

Responsibilities

  • Lead development of full-funnel media strategies with Marketing Planning teams.
  • Translate business objectives and audience insights into cohesive media architectures.
  • Collaborate with internal teams to ensure aligned strategic direction.
  • Facilitate integration between brand, performance, and lifecycle teams.
  • Leverage data and analytics to inform channel investment decisions.
  • Analyze campaign performance to identify scaling opportunities.
  • Present strategies and insights to senior stakeholders clearly.

Benefits

  • Inclusive and collaborative work environment that fosters creativity.
  • Competitive rewards package including performance bonus and employee share ownership.
  • Access to health benefits from day one.
  • Opportunities for career development and progression.
Full Job Description
Requisition ID: 265713

The role:

The Manager, Media Strategy, Growth Marketing is a strategic marketing leader responsible for developing integrated, 360 media strategies that drive customer acquisition, brand growth, and business results across the enterprise. This role partners closely with Marketing Planning teams, business line stakeholders, our media agency of record, and internal Centres of Excellence (Search, Social, Programmatic, Affiliates) to design holistic media approaches grounded in audience insights, channel effectiveness, and performance outcomes.

While this role is primarily strategy focused, the ideal candidate has strong familiarity with digital media execution, an understanding of the strengths and limitations of performance channels, and the ability to translate business goals into actionable, channel agnostic media plans. This manager plays a key role in shaping how paid media delivers growth for the organization.

Is this role right for you? In this role, you will:

  • Lead development of full-funnel media strategies in partnership with Marketing Planning teams and business line stakeholders.
  • Translate business objectives, audience insights, and competitive intelligence into cohesive media architectures that span Search, Social, Programmatic, Affiliates, traditional media, and emerging channels.
  • Partner with our media agency to guide strategic frameworks, audience approaches, channel mix recommendations, investment guidance, and measurement strategies.


Integrated Cross-Channel Planning

  • Collaborate closely with internal CoE teams (Search, Social, Programmatic & Affiliates) to ensure channel specialists are aligned to strategic direction and delivering best in class activation.
  • Facilitate seamless integration between brand, performance, and lifecycle teams to ensure consistency of message, customer experience, and ROI.
  • Evaluate channel roles within the consumer journey and contribute to the development of 360 briefs and integrated go-to market plans.


Performance Insights & Optimization Strategy

  • Leverage data, analytics, and platform learnings to inform channel investment decisions and strategic optimizations.
  • Analyze campaign performance holistically-across channels and funnel stages-to identify opportunities to scale, refine, or reallocate media.
  • Partner with measurement teams to define KPIs, attribution considerations, testing roadmaps, and learning agendas.


Agency & Stakeholder Management

  • Serve as day-to-day strategic partner to the media agency, ensuring alignment on priorities, quality of output, timelines, and ongoing optimization.
  • Influence and guide internal partners across Marketing Planning, Analytics, Creative, and Business Lines to ensure media strategies ladder into enterprise priorities.
  • Present strategies, performance insights, and recommendations to senior stakeholders with clarity and confidence.


Governance, Budgeting & Risk Management

  • Support annual and in year planning cycles, including investment recommendations, scenario modelling, and budget stewardship.
  • Ensure all media activities adhere to internal controls, industry standards, and regulatory guidelines.
  • Help champion operational excellence, documentation, and scalable processes across the growth media ecosystem.


Innovation & Market Intelligence

  • Stay abreast of platform advancements, consumer behavior shifts, and media marketplace trends to inform future planning.
  • Identify opportunities for testing emerging formats, channels, and audience approaches that contribute to growth and differentiation.
  • Foster a culture of curiosity, experimentation, and continuous improvement.


Do you have the skills that will enable you to succeed in this role? - We'd love to work with you if you have:

  • Bachelor's degree in Marketing, Business, or related field; advanced degree or certifications (e.g., Google Ads, Search Ads 360) are assets.
  • 4-6+ years in media strategy, integrated media planning, or digital performance marketing.
  • Strong understanding of digital performance metrics, attribution models, and customer acquisition strategies.
  • Passion for innovation and staying ahead of Paid Search trends and platform developments.
  • Strong understanding of cross-channel media, including Search, Social, Programmatic, Affiliate Marketing, and awareness channels.
  • Ability to build sophisticated, insight-driven strategies informed by data, audience behavior, and business needs.
  • Experience working with or managing media agencies in a complex, matrixed organization.
  • Familiarity with the fundamentals of platform execution (Google Ads, Meta, DV360, SA360, etc.) and performance measurement.
  • Strong analytical and communication skills with the ability to translate complex information into clear, strategic narratives.
  • Experience in financial services or other regulated industries is an asset.


What's in it for you?

  • An inclusive & collaborative working environment that encourages creativity, curiosity, and celebrates success!
  • We offer a competitive rewards package: Performance bonus, Employee Share Ownership Program, and Pension Plan Matching, Health Benefits from day one!
  • Your career matters! You will have access to career development and progression opportunities.


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
Finance & Insurance
5 Year Trend
+7%
NASDAQ
BNS
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Scotiabank

More Media Jobs

Find similar Manager, Media Strategy jobs:

NationwideToronto, ON