About the role:
Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
We are looking for a Manager, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.
WHAT YOU'LL DO- Media Strategy
- Support the development of cross-channel strategy & planning for media accounts both externally and internally
- Develop a deep understanding of clients' business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs
- Participate in writing client briefs & translating them into insights-led media strategy
- Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Ability to create media landscape updates and develop media consumption insights that lead into media plan implications
- Client Relations
- Support assigned aspects of client relationships
- Account Management
- Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns
- Support cross-channel budget management working with client and internal stakeholders
- Assist in the development and management of timelines to ensure deliverables are executed in a timely manner
- Steward planning budgets and media activity across multiple campaigns
- Campaign Execution
- Coordinate with buyer scientist and channel teams to map strategy with activation
- Track measurement plan
WHO YOU ARE AND WHAT YOU HAVE- 4+ years of media planning experience; agency experience preferred
- Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources
- Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting
- Curious mindset with strong critical thinking skills needed to solve diverse business challenges
- Experience working with clients, vendors or suppliers with the ability to develop trusted relationships
- Superb communication and developing presentation skills
- Ability to work collaboratively in a cross-functional environment (internally & externally)
- Desire to be a hands-on multi-tasker that thrives in a fast-paced environment
- A data-driven approach, leveraging insights to develop strategy and define measurement
- Strong proficiency in Google Suite with keen attention to detail
- Experience using Mediaocean, Lumina, and Prisma
- Basic understanding of media activation platforms such as Google Ads, Meta Ads, The Trade Desk, etc.
- Healthcare and/or regulatory industry experience
- Experience managing direct communication with clients and creative agencies (primary communicator for the HCP line of business)
- Ability to work independently, manage workload efficiently, and respond to client needs in a timely manner
- Curious mindset, dedicated to client satisfaction, and proactive in seeking opportunities to improve the client's business from a media standpoint
SOME OF OUR PERKS- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
The base salary for this position is $90K - $100K.This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.#LI-RR1
