Overview:

The Manager, Media Analytics, DTAI will enhance our data-storytelling capability within the practice and play an integral role in providing tactical support and subject matter expertise in platform and performance measurement analytics, enhancing our capabilities and identifying growth opportunities for key client relationships. The Manager will drive data-led measurement strategies on behalf of clients, while partnering closely with portfolio leaders, including Strategy, Planning, Activation, Operations, Audience and AdOps teams, to implement and monitor tactics across multi-channel activations.

The Manager will bring a combination of sophisticated data management experience and business acumen, balancing a goal-oriented mindset with a robust cross-channel capability to get tactical and into the weeds with platform partners. They will also leverage their client, relationship and project management experience, along with their passion for experimentation, to deliver proactive outcomes. In this role, the Manager will own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders. They will also generate insights based on media and marketing performance data to align with daily, weekly, monthly and quarterly goals, while bridging inputs from first-party and third-party data vendors and publishers to client-ready outputs, maximizing growth opportunity against business objectives, above and beyond status-quo.

Requiring high levels of collaboration, the Manager will also provide clients & internal stakeholders with a holistic understanding of their customer's media consumption patterns, ensuring campaigns are performing at or above benchmarks using statistical reasoning. The Manager will operate with genuine curiosity and demonstrate a natural desire to dive deep in the numbers to discover context, create analytics driven insights, while bringing a solution-oriented mindset to seize opportunities. This requires the Manager to bring a willingness to "have an opinion," backed up by insight and analytics and the confidence to influence key stakeholders in meetings.

Responsibilities:

• Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
• Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients' business
• Partner with internal media investment teams to support campaign activation as well as data driven storytelling

• Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth

• Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to ensure POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar

Qualifications & Must Haves:

• 5+ years of experience in digital media and ad technology
• 3+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for storytelling
• Knowledge and familiarity of the MarTech ecosystem and agency practices including media buying, multi-channel measurement, creating measurement frameworks and learning agendas. Knowledge of ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. are a plus.
• Knowledge of database structures and experience with data manipulation
• Strong project management skills
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Embody a can-do attitude and a "figureoutability" mindset

Additional Qualifications (Nice to have):

• Start-up experience (or commensurate entrepreneurial experience)

• Deep understanding and experience-based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc.
• Familiarity with:
• Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Surveys (Lucid, Millward Brown, Nielsen, etc.)

• Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
• Experience working with various advanced statistical modeling and other forms of quantitative analysis
• Experience in multi-variate regression in projects
• Familiarity with P-value, VIF, T-score, R2, MSE, Durbin-Watson, etc.
• Hands on experience in SAS, R or Python (working in and creating code from scratch - not just running someone else's code by changing parameters and/or using prompt-engineering)

#LI-JO2

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.