We are currently seeking a Marketing Manager who will handle product and marketing campaignstrategyfor multiple artists and projects across the IGA Miami roster. This job requires comprehensive communication and coordination internally and externallyin order tokeep projects moving forward whilemaintainingthe overallartistmessage and brand.

HowyouCREATE:

• Develop and execute full marketing plans and campaigns for single and album launches

• Build customized marketing strategies that reflect each artist's unique identity

• Coordinate allfacetsof the label group tomaintainfocus and progress in relation to specific artist27s projects

• Work in conjunction with artists, managers, and marketing team to create,maintain, and evolve artist brands

• Seek out andmaintainthe knowledge of each artist and their management team27s processes, goals, and overall effortsin order tomaintaina cohesive and effective working relationship

• Generate timelines of project needs and key dates/deadlines with all departments and oversee thetimelydelivery of those needs

• Create and coordinatespecial eventsin conjunction with album releases, specific tour dates, and otherspecial events

• Serve as key liaison for artist management and label

• Brainstorm and produce big marketing ideas,identifythe best idea options, and execute

• Manage a high volume of communication - phone calls,emailsand meetings

• Design and oversee advertising campaigns

• Communicate the status ofartistsprojects routinely with the label staff
• Collaborate on end-to-end campaign strategy across streaming, socials, digital advertising, creator marketing, content, D2C and live moments.

• Develop audience growth strategies using fan insights, consumption data, and cultural trends.

• Partner with Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International teams to maximize campaign impact.

• Analyze campaign performance and translate insights into recommendations that improve future releases.

• Identify emerging marketing opportunities across new platforms, creators, and fan communities.

• Manage artist marketing budgets, forecasts, and campaign reporting.

• Support artist development by building long-term brand strategies in addition to individual release campaigns.

• Providedirectionto and manage Marketing Coordinator

• Other responsibilities asrequired

Bring your VIBE:

• Bilingual fluency in English and Spanish is required.

• Degree in related field preferred

• 5 years of marketing experience in the music industry required

• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines

• A general knowledge of all departments within a label, including:

• Digital, publicity, A&R, creative,productionand promotion

• Strong communicationand teamwork skills

• Creativity and willingness tothink outside the box

• Strong relationship management skills with artists, managers

• Passion for music, culture, and emerging trends

• Excellent written, verbal, and presentation skills

• Travel required

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren27t just values2020they27re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Job Category:
Marketing, Streaming & Digital Media

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.