The Opportunity The Manager, Marketing develops and implements marketing strategies and plans, under the direction of the Senior Director, Marketing and Creative and through a highly consultative approach with internal and external stakeholders, to support Toronto Metropolitan University's brand, reputation, and institutional objectives.
- Oversees client relationships, brand standards, and the end-to-end delivery of marketing campaigns and materials across the University.
- Serves as a senior marketing resource for internal clients across faculties, departments, and university units, providing expert counsel, creative direction, and strategic guidance to advance the University's profile and marketing objectives.
- Manages and provides counsel to a team of marketing and production staff.
Key responsibilities:
- In collaboration with the Senior Director, develop strategic marketing plans and initiatives aligned with the University's mandate, brand, reputation and strategic priorities by conducting market research, environmental scans to identify trends, opportunities, audience needs and collaborating with internal stakeholders to identify objectives, audiences, resource requirements, timelines and budgets needed to successfully implement marketing strategies and initiatives.
- Lead university-wide brand management and policy oversight, ensuring consistency of visual identity, aesthetic design and user experience across all marketing and communications materials, including, print, digital, video and promotional outputs.
- Works with various internal and external stakeholders to manage marketing assets including visual identity, branding, and design templates, and to determine goals, media, content, production means, scheduling, and effective dissemination of marketing materials.
- Manages and supervises staff workflow of staff including full-time, part-time, freelance, and agency resources, assigns and prioritizes tasks, establishes goals, sets expectations and evaluates performance.
QualificationsTo help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:
- Completion of a post-secondary degree in Business, Marketing or a related field.
- A minimum of five (5) years of relevant and progressive marketing and communications experience working in a dynamic environment, including the following requirements:
- Developing and executing and evaluating high-calibre marketing campaigns and strategies involving a variety of online and offline channels.
- Experience in supervising staff, preferably in a unionized environment.
- Agency experience required.
- Proven expertise in developing and executing integrated marketing strategies and campaigns in a complex institutional or agency environment.
- Strong understanding of brand management, print and digital production, and marketing best practices.
- Demonstrated knowledge of managing client relationships and providing senior-level marketing counsel to a variety of stakeholders.
- Experience managing budgets, vendor relationships, and procurement processes.
- Excellent written and verbal communication skills with a strong eye for detail, brand voice, and content quality.
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
- Performance management and collaboration skills with experience managing staff and providing work direction;
- Interpersonal and client relationship management skills with experience discussing project needs and options, analyzing and interpreting requirements from a design perspective;
- Understanding of and sensitivity to principles of equity, diversity and inclusion.
- Capacity to build and maintain strong working relationships with internal and external partners; collaborate across organizational boundaries with various functions and coordinate with vendors.
- Commitment and working knowledge to support University's principles of equity, diversity, and inclusion (EDI), and the Accessibility for Ontarians with Disabilities Act (AODA).
Leadership Competencies In addition to the above, the following TMU Leadership Competencies are required:
- Acts with Integrity: Demonstrates behaviors aligned with high ethical standards and personal integrity and acts in accordance with TMU values.
- Builds Relationships of Trust & Collaboration: Actively builds a culture of trust and fosters meaningful relationships.
- Leads Inclusively: Creates an inclusive environment where everyone is respected, recognized, empowered to achieve their potential, and valued for their differences.
- Demonstrates Organizational Acumen: Understands and respectfully navigates complex internal and external environments using sound judgment, diplomacy, and tact.
- Drives Vision & Results: Creates and implements a vision grounded in sound decision-making to achieve desired outcomes.
Additional Information (MAC) Position Number 20005764
Reports To Senior Director, Marketing and Creative
Department Marketing and Communications
Employee Group MAC
Vacancy Type FTCE
Work Location Hybrid (Minimum 3 days in-person and can be 3 to 4 days a week, based on operational requirements and subject to change)
Start Date ASAP
End Date N/A
Hours of Work 36.25
Grade C51
Salary Scale Min: $78,550 to Max: $125,475
TA Specialist Laurie Shemavonian,
[email protected] Posting Date September 30, 2026
Application Close Date October 14, 2026
- Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
- As part of the selection process, candidates may be required to complete an occupational assessment.
- Applications will only be accepted online through Toronto Metropolitan University's career site.
- We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform . All information received in relation to accommodation will be kept confidential.
