Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in at least two of the following: digital marketing, product marketing, events/tradeshows, or marcom.
• Strong writing, editing, project management, and analytical skills; data-driven approach is essential.
• Experience with SEO/SEM, GA4, Search Console, CRM/marketing automation, and CMS; familiarity with design tools is a plus.
• Preferred background in B2B, healthcare/medical devices, and tradeshow/vendor management; basic HTML/CSS knowledge is advantageous.

Responsibilities

• Build the annual integrated marketing plan, including goals, budget, calendar, and KPIs that align with revenue targets.
• Lead the creation of on-brand content for various channels including web, email, social media, video, print, and sales collateral.
• Own the digital marketing efforts including website management, SEO/SEM strategies, and analytics; convert insights into actionable improvements.
• Translate product features into compelling messaging and create necessary sales enablement materials.
• Plan and orchestrate tradeshows, conferences, and webinars, covering all aspects from logistics to pre/post-event campaigns and ROI tracking.
• Define performance dashboards and track sales trends, recommending initiatives to enhance market share and customer retention.
• Collaborate cross-functionally with Sales and Customer Service to enhance lead quality and customer experience post-events.
• Conduct market intelligence research to identify trends and deliver competitive insights.

Benefits

• Comprehensive healthcare and wellness programs.
• Professional development opportunities and training.
• Flexible work environment including options for remote work.
• Paid time off and holidays to promote work-life balance.
• Collaborative and innovative team culture.