POSITION: The Manager, Marketing is an individual contributor responsible for supporting the strategy and execution of marketing initiatives for select legacy brands. This role partners closely with marketing, sales, market access and cross-functional teams to drive brand performance, with a strong focus on enabling the Inside Sales team through effective messaging, tools, and campaigns. This position reports to the Sr. Director, REZZAYO.
PRIMARY RESPONSIBILITIES:Brand Strategy & Execution- Support the development and execution of marketing plans for legacy brands, aligned to overall business objectives
- Translate brand strategy into tactical marketing initiatives that drive awareness, engagement, and utilization
- Assist in managing brand messaging, positioning, and promotional activities across channels
Inside Sales Enablement- Partner closely with the Inside Sales team to develop tools, messaging, and campaigns that support customer engagement and sales effectiveness
- Ensure Inside Sales is equipped with clear, compelling, and compliant materials to promote products
- Gather feedback from Inside Sales to continuously refine messaging and resources
Digital & Campaign Execution- Collaborate with Digital Marketing to execute campaigns across relevant channels (e.g., email, digital platforms, CRM tools)
- Support the development of targeted campaigns to reach key customer segments
- Leverage digital tools and insights to enhance campaign performance and engagement
Cross-Functional Collaboration- Partner with Medical Affairs, Market Access, Regulatory/Legal, and Commercial Operations to ensure aligned and compliant execution
- Collaborate with internal stakeholders to support product initiatives and business priorities
- Coordinate with external agencies and vendors as needed
Insights & Performance Tracking- Monitor brand performance and campaign effectiveness to identify opportunities for optimization
- Analyze data and insights to inform marketing decisions and improve outcomes
- Support reporting and tracking of key marketing metrics
SKILLS & REQUIREMENTS:- Strong understanding of pharmaceutical marketing fundamentals and brand management principles
- Ability to translate strategy into clear, actionable marketing tactics
- Experience supporting sales teams with marketing tools and campaigns preferred
- Strong collaboration skills with the ability to work across cross-functional teams
- Excellent communication, organization, and project management skills
- Comfort working with digital tools, data, and campaign analytics
QUALIFICATIONS:- Bachelor's degree required; advanced degree preferred
- 4+ years of experience in pharmaceutical marketing or related commercial roles
- Experience supporting mature or legacy brands preferred
- Experience working with inside sales or field sales teams preferred
EXEMPT/NON EXEMPT: Exempt
% TRAVEL : 20%
