TeamLeadership &OperationalSupport

• Partner with theIndustrial Maintenanceleadership team, to translate operational business strategies into an integrated Marketing & Communications strategy that drives alignedand outcomes-focused deliverables.

• Lead a high-performing marketing and communications team aligned to operational priorities

• Establish structured intake and prioritization processes that align marketing resources to critical business needs (recruitment, client deliverables, site support)

• Manage execution across a high-volume environment, balancing planned campaigns with urgent operational requests

• Partner closely withdepartment SMEsto ensure marketing efforts directly enable project success

• Provide visibility to leadership through KPIs tied to recruitment performance, campaign effectiveness, proposal support, and brand impact

RecruitmentMarketing

• Partner with subsidiary recruitment leadership to develop strategy for, and lead execution of recruitment marketing strategies to support high-volume skilled trades hiring across multiple sites and regions

• Develop strategy for and lead execution of campaigns across digital, social, regional, and on-the-ground channels

• Align messaging with operational needs, ensuring campaigns reflect project timelines and labour strategy

• Support brand positioning to attract top-tier talent in a highly competitive labour market

• Track and report on recruitment campaign performance

• Ensure all communications comply with applicable regulations (e.g., CASL, privacy standards)

Internal/ ExternalCommunications

• Develop the strategy for and lead the execution ofcommunicationsinitiativesthat showcasethe strategic impactthe Industrial Maintenance business unite hasacross the construction industry, whilebuilding institutional knowledgefor internal audiences

• Develop site content that reinforces safety culture and performance

• Support internal communications to ensure alignment across districts, sites, and leadership teams

• Provide strategicsupport for proposalsand client presentations

• Support business development and operations teams with high-quality materials for pursuits and client requests

Brand & Market Positioning

• Provide governance and strategic direction for brand application across districts

• Lead branding for major initiatives, workforce programs, and strategic growth areas

• Maintain strong brand discipline while enabling flexibility for site-specific and client-specific needs

• Oversee subsidiary web presence to ensure alignment with offerings and growth priorities

• Continuously improve user experience, SEO, and conversion pathways

• 10+ years of experience in marketing, communications, or a related field

• Proven experience supporting high-volume, time-sensitive demands

• Demonstrated success in recruitment marketing and workforce campaign execution

• Experience supporting business development, and client-facing deliverables

• Strong ability to translate complex operational work into clear, compelling messaging

• Exceptional writing and editing skills across executive, client, and workforce-facing communications

• Strong project management and stakeholder alignment capabilities

• Experience leading teams in fast-paced, multi-priority environments

• Technical proficiency in Monday.com, Adobe Creative Suite, Canva, Microsoft Office Suite

• Experience in construction or industrial maintenance is strongly preferred