Smith, Bucklin & Associates

Manager, Marketing & Communication Services

Smith, Bucklin & Associates$85K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience
  • 6+ years of marketing and communications experience
  • Proven track record in designing and implementing marketing campaigns
  • Proficient in budgeting and financial management
  • Strong people management and project management abilities
  • Proficient in Microsoft applications and social media platforms
  • Willingness to travel 10% of the time

Responsibilities

  • Develop and manage integrated marketing campaigns for multiple clients
  • Create and execute detailed marketing plans and strategies
  • Implement digital marketing tactics including SEO and content marketing
  • Oversee client marketing budgets and financial tracking
  • Lead and organize project teams for successful campaign delivery
  • Build and maintain relationships with client leadership

Benefits

  • 100% employee-owned company structure
  • Opportunities for skill development and meaningful knowledge acquisition
  • Collaborative work environment with ambitious colleagues
  • Hybrid work model with in-office expectation on specific days
  • Standard 40-hour work week with potential for overtime as needed
Full Job Description
Marketing and Communications Manager to join our Marketing and Communications Services unit in our Chicago or Washington, DC office.

The Marketing and Communications Manager uses market information and key strategies to help Smithbucklin client organizations achieve their marketing goals. The selected individual is expected to lead the delivery of varied services, including brand and messaging development, strategic communications, creative development, member acquisition marketing, event and convention marketing, market research, and public relations that go beyond the successful execution of program and campaign deliverable.

What You Will Do:
  • Develop, lead, and manage integrated marketing and communications campaigns for 4-6 client organizations comprised of trade associations and professional societies in a fast-paced, matrixed environment.
  • Develop and deliver marketing plans and activities, including market assessment and analysis, objectives and key strategies, new tactics and channels, and tactical analysis.
  • Develop and deliver digital marketing strategies and tactics, including SEO, SEM, content marketing, and digital advertising.
  • Develop and manage client marketing budgets, including tracking and reporting.
  • Manage and engage teams in the implementation of marketing campaigns, including organizing and delegating project roles/responsibilities, managing team performance, and ensuring a quality product and timely delivery.
  • Develop, cultivate, and maintain relationships with client leadership and other team members

Basic Qualifications:
  • Bachelor's degree or equivalent experience.
  • 6+ years of marketing and communications experience.
  • Proven track record for designing, leading, implementing, and tracking the performance of traditional and digital marketing and communications campaigns.
  • Proficient in budgeting and financial management.
  • Strong people management and project management skills.
  • Proficient in using core Microsoft applications, including Excel, Outlook, PowerPoint, and Word, and social media, including Facebook, Instagram, LinkedIn, X, and YouTube.
  • Ability to travel 10% of the time.

Preferred Qualifications:
  • *B.A./B.S. with a concentration in strategic/integrated communications, marketing, or business.
  • Experience working in a collaborative, matrixed environment (agency or professional services firm experience is a plus), and/or experience working for an AMC or association.
  • Proficient in HTML, basic coding, marketing automation, and digital advertising applications.

Where Do You Fit?
Whether you are just beginning your career or are a mid- or senior-level professional, working at Smithbucklin will offer you countless opportunities to develop transferable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people - regardless of position or compensation - an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.

Smithbucklin is a hybrid work environment with in-office days established as Monday, Tuesday, and Thursday. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines.

Smithbucklin considers several factors when determining compensation, including a candidate's recent coursework, training, experience, and certifications, among other considerations. The expected pay for this role is $85,000-$95,000.

About Smith, Bucklin & Associates

Smith, Bucklin & Associates is a leading association management company that provides a range of services to trade associations, professional societies, and other non-profit organizations. The company's services include strategic planning, membership development, event management, marketing and communications, and financial management. Smith, Bucklin & Associates is committed to helping its clients achieve their goals and improve their operations. The company is headquartered in Chicago, Illinois, and has offices in Washington, D.C., and St. Louis, Missouri.
Learn more about Smith, Bucklin & Associates
Size
750 employees
Industry
Founded
1949

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