BECU

Manager, Marketing Automation

BECU$89K — $164K *
US-Anywhere
+ 7 other locationsRemote
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 2 years of experience in marketing technology initiatives focused on email and journey delivery
  • Proficiency in Salesforce Marketing Cloud, Stensul, Hubspot, or equivalent tools/software
  • Strong ability to translate technical jargon into business needs
  • Excellent verbal and written communication skills
  • Exceptional planning, project management, and data analytics skills

Responsibilities

  • Support and execute multi-channel marketing campaigns across various platforms
  • Design and manage automated marketing journeys with decision splits and workflows
  • Work within marketing technology platforms to build, deploy, and optimize campaigns
  • Lead quality assurance efforts on campaigns to ensure accuracy and functionality
  • Build and refine marketing processes to enhance efficiency and scalability
  • Help develop marketing plans and manage project timelines
  • Analyze campaign performance using established metrics for future improvements

Benefits

  • 401(k) Company Match (up to 3%)
  • 4% annual contribution to your 401(k) by BECU
  • Medical, Dental and Vision coverage with family contributions
  • PTO Program alongside an Exchange Program
  • Tuition Reimbursement Program
  • BECU Cares volunteer time off with donation match
Full Job Description
PAY RANGE

The Target Pay Range for this position is $114,200.00-$139,600.00 annually. The full Pay Range is $89,000.00 - $164,700.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS - because people helping people starts with supporting you
  • 401(k) Company Match (up to 3%)
  • 4% annual contribution to your 401(k) by BECU
  • Medical, Dental and Vision (family contributions as well)
  • PTO Program + Exchange Program
  • Tuition Reimbursement Program
  • BECU Cares volunteer time off + donation match


IMPACT YOU'LL MAKE:

As a Marketing Manager, Automation, you'll play a key role in delivering highly personalized, data-driven experiences that bring BECU's member journeys to life. You'll partner with digital marketing and data engineering teams to turn ideas into scalable, automated campaigns that engage members at the right moment. By owning campaign execution and journey orchestration, you'll ensure every communication is timely, relevant, and impactful. Your work will directly influence how members experience BECU across channels. This role is ideal for a technical marketer who thrives on building, optimizing, and executing automation at scale.

To join our dynamic team, we require candidates to be residents of WA, OR, ID, AZ, TX, GA, SC, NC, CA or VA. If you're located in Washington state and within a reasonable driving distance from Tukwila, we are requesting that you come into our HQ on Tuesdays & Wednesdays. For those candidates that live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.

WHAT YOU'LL DO:
  • Campaign Execution & Delivery: You'll support and execute multi-channel marketing campaigns across email, digital, print, and social-ensuring accuracy, timeliness, and alignment with business goals.
  • Automation & Journey Building: You'll design and manage automated marketing journeys, including decision splits, workflows, and triggered communications that create seamless member experiences.
  • Marketing Technology Management: You'll work within platforms like Salesforce Marketing Cloud and other automation tools to build, deploy, and optimize campaigns and templates.
  • Testing & Quality Assurance: You'll lead QA efforts on campaigns and journeys, ensuring every communication is error-free, functional, and ready for delivery.
  • Process Optimization: You'll build and refine marketing processes to improve efficiency, consistency, and scalability across campaigns.
  • Project Coordination: You'll help develop marketing plans, draft project briefs, manage timelines, and coordinate with stakeholders to keep initiatives on track.
  • Data & Performance Insights: You'll analyze campaign performance using established metrics, providing insights that improve future automation and targeting strategies.
  • Stakeholder Collaboration: You'll partner with marketing teams, data engineers, and cross-functional stakeholders to translate business needs into automated solutions.
  • Vendor & Partner Management: You'll communicate with internal teams and external partners to ensure alignment and successful campaign execution.
  • Budget & Logistics Support: You'll assist with tracking budgets, managing project logistics, and ensuring deliverables are completed on time and within scope.


This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU'LL GAIN:
  • Ownership & Impact: Take ownership of campaign execution and automation workflows that directly shape the member experience.
  • Technical Growth: Deepen your expertise in enterprise marketing platforms like Salesforce Marketing Cloud and advanced journey orchestration.
  • Collaborative Environment: Work closely with digital marketing, marketing data engineering, and cross-functional teams to bring campaigns to life.


QUALIFICATIONS:

Minimum Qualifications:
  • Minimum 2 years of experience in marketing technology initiatives with a demonstrated focus on email and journey delivery required.
  • Proficiency in Salesforce Marketing Cloud, Stensul, Hubspot, or equivalent tools/software required.

Desired Qualifications:
  • Strong ability to translate technical jargon into business needs.
  • Excellent verbal and written skills to effectively communicate.
  • Exceptional planning, project management and data analytics skills.
  • Ability to think strategically and creatively while being willing and able to execute tactics.
  • Full-time hours required, with additional hours as necessary.


JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU?

About BECU

BECU is a credit union originally established to serve employees of The Boeing Company. Today, it is the largest credit union in Washington State and the fourth largest in the United States. BECU offers a range of financial services including checking and savings accounts, loans, mortgages, and investment services. The credit union is committed to giving back to the community and has donated millions of dollars to local organizations and causes.
Learn more about BECU
Size
2,400 employees
Industry
Founded
1935

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