Responsibilities
Your Role:
The Manager of Marketing Analytics will work with a variety of cross-functional team members to maximize business performance by applying appropriate application of analytical tools, marketplace knowledge and expertise to provide insights that feed planning and forecasting recommendations to the RCP brand teams. They will be directly responsible for providing insights on the return on our Marketing investments, simulating different investment scenarios based on changes to Marketing budgets and providing brand teams with monthly updates as their budgets are updated throughout the year. As a part of this process, they will play a critical role in developing annual Marketing plans with each brand based on data-driven analysis of Marketing ROI.
You will have the opportunity to Make Great Things Happen!
- Support all efforts to identify & deliver marketing analytics insights for the RCP brand teams as part of a broader Insights and Analytics Team.
- Provide strategic partnership to business teams in identifying and articulating key business issues, learning goals and knowledge gaps for assigned projects.
- Work with the team to apply analytic insights and contribute to the business units by addressing critical business issues in the areas of Marketing Mix, Forecasting and Pricing & Promotion.
- Lead the effort of turning research data & results into key insights which drive growth for the business via skillful application of marketing analytics principles and measurement.
- Provide insight and direction on how to improve ROI on media & marketing investments.
- Work closely with key internal and external data suppliers to ensure effective data collection, measurement and application of quantitative information.
- Collaborate with the broader Category Management, Insights and Analytics teams to increase KPI measurement adoption across the business.
- Foster diversity and inclusion as part of our larger organizational efforts.
You will love it here if…
- You put safety first, always
- You listen, learn, and evolve
- You are passionate about collaboration, teamwork, and achieving shared goals
- You treat all people with respect, operating ethically, and embrace inclusivity
- You are committed to improving our impact on local communities
What we have to offer you here at Reynolds
- Wisely Pay Card – so you can get your money fast
- Comprehensive Benefits Plan (Medical, Dental, and Vision)
- Wellness Program
- 401K
- PTO
- Tuition Assistance
- Employee Referral Program
- Life Insurance
- Employee Resource Program
- Paid Parental Leave
- Adoption Assistance
- Infertility Coverage
- Enhanced Musculoskeletal Wellness Program
Qualifications
We need you to have:
- A BS/BA degree with a concentration in business analytics, marketing and/or a quantitative field such as Mathematics, Statistics or Economics.
- 6+ years in CPG marketing analytics with strong knowledge of the technical aspects of quantitative analysis and econometric modeling (including multiple regression).
- Significant experience executing a broad range of analytical methodologies & techniques such as Marketing Mix modeling, Forecasting and Price & Promotion modeling.
- In-depth knowledge of the analytic process related to Marketing Mix analyses, including collaborating with vendors/agencies on data collection, modeling and results interpretation.
- Strong knowledge of CPG Retail Measurement databases (such as Circana and/or Nielsen) and how to facilitate using these data sources in quantitative analysis to develop insights.
- Robust knowledge of a variety of Marketing tactics such as both linear and digital media, Trade, Shopper Marketing and Consumer Promotions.
- Experience in the application of analytical methods to business processes such as media planning, business forecasting, demand planning, price/promotion decisions, new product growth initiatives, and Shopper Marketing.
- Comfort with Microsoft Office - PowerPoint, Excel and Word.
Want to know more? Check out our website or connect with us on LinkedIn!
Apply today to join a fast-growing innovative company!
Not a good fit but know someone who is? Please refer them!
Local candidates only, no relocation assistance available
Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!
No recruiter calls or emails please.
Posted Salary RangeUSD $111,000.00 - USD $160,950.00 /A
Bonus EligibilityRole is eligible for 14% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.
