About the teamThe Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll doWe're looking for a data-driven, analytical, and user-obsessed marketer to lead Landing Page Optimisation (LPO) and conversion rate improvement across our U.S. and EMEA acquisition funnels. This is a hands-on building role, focused on designing and executing experiments that drive measurable improvements in sign-ups, free trials, and qualified pipeline across high-impact, competitive regions.
As the Manager, Landing Page Optimisation (USA & EMEA), you'll own the strategy, testing, and iteration of landing experiences that improve conversion efficiency, user experience, and CAC performance. You'll work on the Global Performance Marketing team and partner closely with, Product Marketing, Web Engineering, Design, and Regional Marketing teams to ensure every visitor lands on a high-performing, locally relevant experience.
This is a high-visibility, high-impact role for someone passionate about experimentation, data-driven storytelling, and user psychology - translating behavioral insights into scalable UX improvements that deliver tangible business outcomes.
This role is based in San Francisco.
Responsibilities:- Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets - aligning with acquisition, CAC, and ROI targets.
- Scale high-velocity, hands-on landing page development in Contentful for growth marketing -creating tailored experiences by region, channel, and audience segment to maximize conversion rates and win more auctions. This would also include experiments to arrive at best practices for per (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
- Partner with performance marketing and regional marketing teams to quickly iterate and tailor pages for local audiences - adjusting tone, design hierarchy, and content relevance.
- Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
- Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
- Use Contentful to design, build, and execute tests and localized variants efficiently.
- Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
- Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
- Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
- Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
- Define and track key KPIs - conversion rate (CVR), bounce rate, funnel progression, form completion, MQL12SQL rates, and CAC efficiency.
- Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams.
- Analyze experiment data with statistical rigor, ensuring significance and scalability.
- Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
- Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency.
- Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences.
- Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally.
- Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI).
- Serve as the internal advocate for experimentation - promoting data-driven UX decisions and continuous improvement.
- Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout.
Who you areWe're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:- 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech.
- Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation.
- Strong understanding of A/B testing methodologies, UX principles, and performance analytics.
- Experience working across multiple regions (U.S. and EMEA) - balancing global consistency with local nuance.
- Excellent cross-functional collaboration and stakeholder management skills.
- Bachelor's degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field.
- Analytics: experience with Google Analytics 4 (GA4), Looker, Tableau, Power BI.
- Behavioral Tools: experience with Hotjar, FullStory, Crazy Egg, Microsoft Clarity.
- CRM & Automation: experience using Salesforce (SFDC), Marketo, HubSpot for lead tracking and attribution.
- Web Management: experience using Contentful CMS; basic HTML/CSS understanding for test implementation.
- Data & Querying: experience using SQL, BigQuery, or advanced Sheets-based analysis for experiment validation.
Preferred qualifications:- Experience scaling CRO programs across multi-language, multi-region environments.
- Understanding of local compliance standards (e.g., GDPR, cookie consent, accessibility).
- Familiarity with AI-driven personalization tools (Mutiny, Dynamic Yield, Adobe Sensei).
- Deep appreciation of SEO and paid media synergy for landing page optimization.
- Strong storytelling ability - able to translate data into creative and actionable insights.
Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an [redacted].com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
