REI

Manager, Internal Communications (Stores & Fleet)

REI$98K — $157K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in internal or corporate communications, including 2+ years of management
  • Experience crafting communication strategies for large, diverse audiences
  • Proven skills in simplifying complex topics for clarity
  • Ability to advise senior leaders for informed decision-making
  • Strong writing and editing skills focused on impactful storytelling
  • Proficient in managing multiple priorities in a dynamic environment

Responsibilities

  • Lead communication strategy for fleet teams in line with enterprise priorities
  • Develop coordinated communication plans with effective messaging and timing
  • Collaborate with leaders to shape messages for business goals
  • Translate complex updates into actionable information for frontline staff
  • Oversee audience-focused communications across various channels
  • Manage and develop a small team while fostering partnerships across functions

Benefits

  • Professional development opportunities
  • Collaborative team environment
  • Flexible work arrangements
  • Access to company resources and tools
  • Health and wellness programs
Full Job Description
Overview

As Manager, Internal Communications (Stores & Fleet), you will lead how critical information reaches and supports frontline employees. You will guide communication strategy for fleet teams so employees understand what is happening, why it matters, and how it affects their work. You will partner closely with leadership to turn complex priorities into clear, actionable messages that build alignment, trust, and understanding in a fast-paced environment.

Responsibilities and Qualifications

Responsibilities
  • Lead the communication strategy and planning for fleet teams, aligning with enterprise priorities
  • Develop clear, coordinated communication plans with effective timing, channels, and messaging
  • Partner with leaders to shape messaging that supports business goals and employee understanding
  • Translate complex updates into concise, actionable information for frontline employees
  • Oversee development of audience-focused communications across channels (email, huddles, intranet, toolkits)
  • Lead and develop a small team while building strong partnerships across HR, operations, and communications

Required Qualifications:
  • 8+ years of experience in internal or corporate communications or a related field, with 2+ years of people management experience
  • Demonstrated experience developing and delivering communication strategies for large, distributed audiences
  • Proven ability to turn complex topics into clear, actionable messaging
  • Experience advising senior leaders and supporting informed decision-making
  • Strong writing, editing, and storytelling skills with a focus on clarity and impact
  • Ability to manage multiple priorities in a fast-moving environment and work effectively across teams

Preferred Qualifications:
  • Experience supporting retail, frontline, or deskless employee groups
  • Experience with change communications and large-scale organizational initiatives

Pay Range

$98,300.00 - $157,400.00 per year

About REI

REI is a retail company that specializes in outdoor recreation gear and clothing. The company was founded in 1938 by Lloyd and Mary Anderson in Seattle, Washington. REI is a consumer cooperative, meaning that it is owned by its members and operates for their benefit. The company has over 170 stores in the United States and is known for its commitment to environmental stewardship and sustainability. REI has been recognized as one of the best companies to work for in the United States.
Learn more about REI
Size
14,000 employees
Industry
Founded
1938

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