Manager, Intelligence & Strategy

Nestle Operational Services Worldwide SA • $120K — $135K *
North York, ON M2J 0A2In-Person
Consumer Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in consumer insights and analytics, preferably within CPG or retail industries.
  • Strong understanding of market research methodologies and analytics techniques, including both qualitative and quantitative approaches.
  • Proven ability to integrate and derive insights from multiple data sources including Nielsen, Ipsos, and internal data.
  • Demonstrated leadership experience managing cross-functional teams or direct reports.
  • Excellent storytelling and presentation skills to effectively communicate insights to stakeholders.
  • Ability to design innovative strategic plans based on deep consumer understanding.

Responsibilities

  • Develop the strategy for consumer and shopper insights using advanced analytics.
  • Collaborate with marketing teams to inform insights-based strategies and initiatives.
  • Manage the development of analytical tools for business intelligence.
  • Lead the Intelligence and Strategy team to enhance data-driven decision-making capabilities.
  • Contribute to annual business plans by ensuring consumer-centric focus.
  • Provide actionable insights to shape brand activations and innovation initiatives.
  • Coach team members and business stakeholders on best practices in insights and analytics.

Benefits

  • Hybrid work model allowing flexibility in work environment.
  • Professional development opportunities including training and coaching.
  • Access to advanced research tools and methodologies.
  • Collaborative work culture fostering team engagement and growth.
  • Health and wellness initiatives to support employee well-being.
Full Job Description
Position Snapshot

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

What to Expect:

This role involves developing the strategy for consumer and shopper insights and analytics in the Division, using the full spectrum of research tools and syndicated data, along with advanced analyses and strategic thinking to inform decisions that improve consumer and shopper engagement with the brands. You will also be the key lead to build strategic decision making, capability, and insights using a wide variety of consumer, shopper, and marketplace methodologies and tools in partnership with the category team.

Intelligence and Strategy Managers lead work in 5 key areas:
  • Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding
  • Category, Brand and Marketplace data integration, insights and analytics focused on providing superior insight and story-telling to the business
  • Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders
  • Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace
  • Building the capability of the full commercial team (Marketing and CSD) to use insights and data for enhanced strategic thinking and decision making. Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, BHT, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.


A day in the life:

You will be working on designing the short and long-term strategic and consumer/shopper plan for the division. You will proactively work with Marketing and CSD to identify the biggest issues and questions on the business. You will use advanced insight/data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand growth strategies. You will play an important role in upfront innovation, helping champion, test, and refine ideas that are set up to win in the Canadian market. You will collaborate with and coach Marketers and CSD to improve their business insight through understanding consumer and shopper data.

You will also:
  • Contribute to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan.
  • Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance.
  • Be the strategic lead to the Marketing and CSD teams to create engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding.
  • Manage direct reports in the Intelligence & Strategy team in the business to benchmark measurement and "how to win" actions (category, brand, innovation score-carding), and ensure monthly reporting and tracking processes are delivering actionable outcomes for the business team.
  • Lead the team to establish key metrics and develop measurement tools to assess in-market effectiveness, brand equity, and return on marketing investment.
  • Apply best practices to lead upfront innovation ideation and validation, including identifying areas for growth and quantifying the impact of innovation in the marketplace. Track performance of key Innovation launches through delivering tracking tools, compelling Insight decks, competitive cross-Category benchmarks and communicating regular updates to relevant teams.
  • Lead the Intelligence and Strategy team to automate, build, and maintain advanced tools to democratize data to the team and build capability of the business team to think with data
  • Develop, test, and introduce new digital technologies or methodologies to ensure Nestle is at the forefront of leveraging all intelligence and insight to drive business growth.
  • Work with the CSD team to lead strategic shopper initiatives and ensure insights generated can contribute to in-market actions, such as aisle reinvention, or improvements on price, promotion, placement in store.
  • Coach and develop direct reports, as well as the broader business team in the areas of insights/analytics, thinking with data, and using data for strategic plan development.
  • Be the expert on all types of consumer and shopper tools and methodologies and manager supplier relationships for third party suppliers such as Nielsen, Numerator, Customer POS data, Ipsos syndicated tools, and custom research methodologies. Build capability in the Marketing and CSD teams to work with data.

About Nestle Operational Services Worldwide SA

Nestle Operational Services Worldwide SA Careers

There has never been a better time to explore the job opportunities at Nestle Operational Services Worldwide SA—the cornerstone of innovation and leadership in the global market.

Work You’ll Do

Join Nestle Operational Services Worldwide SA’s market-leading team to assist some of the world’s most renowned companies in mastering their operational and sustainability goals. Transform businesses and entire industries with the best minds at Nestle, leveraging a unique position in the marketplace at the intersection of technology, industry expertise, and digital innovation. Collaborate with a global team of business and technology advisors to help clients navigate their operational efficiency and sustainability journey. Engage with the largest group of food and beverage experts in the world—thousands of dedicated professionals.

Introducing the Nestle Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the world’s largest and most well-known companies master their operational challenges and sustainability goals with innovative solutions.

Do Innovative Work

Join the largest group of food and beverage experts in the world—thousands of dedicated professionals at the intersection of technology, industry expertise, and digital innovation.

Drive Innovation and Growth

Deliver targeted solutions through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Work on wide-ranging projects and harness the unparalleled capabilities, global scale, and joint solution development of Nestle’s powerhouse teams.

Future-proof Your Career

Advance your career with near-limitless opportunities in a company that offers unmatched training, development, and certification support.

Explore

Discover how Nestle Operational Services Worldwide SA is leading the way in food and beverage innovation and sustainability.

The Nestle Leadership and Diversity Training Program

This program enhances leadership skills and promotes diversity, ensuring that all team members have the opportunity to succeed in a supportive and inclusive environment.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Nestle Operational Services Worldwide SA looks for passionate, curious, creative, and solution-driven team players. SEARCH NESTLE JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Nestle.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await in areas such as employment, internships, and professional growth within Nestle Operational Services Worldwide SA.
Learn more about Nestle Operational Services Worldwide SA
Industry
Food & Beverages
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Nestle Operational Services Worldwide SA

More Consumer Technology Jobs

Find similar Manager, Intelligence & Strategy jobs:

NationwideNorth York, ON