Position SummaryThis role is not eligible for immigration sponsorship
Role and Responsibilities- Strategy Development & Execution - Assist with the development and execution of the TV/Audio marketing strategy for Samsung TV/Audio lineup
- Assist with integrated marketing programs to support strategic product launches and brand building initiatives to drive brand desire and preference
- Responsible for certain key products/campaigns from strategic/creative brief through to campaign execution
- Translate product launches, seasonal priorities (Key Commercial Moments), and business objectives into full-funnel marketing plans
- Support the development of integrated campaign strategies spanning paid media, social/influencer, digital, partnerships, CRM, shopper marketing, and creative - ensuring consistent messaging and brand experience across all consumer touchpoints.
- Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objective, and develop processes for collecting consumer insights to build marketing strategies
- Assist in reviewing marketing goals and KPIs that align to business goals
- Gain alignment from all stakeholders including Executive Management, Management, Product Marketing, and Samsung HQ
- Campaign Development & Execution - Assist and drive the creative development of consumer marketing campaigns
- Develop and deliver creative integrated marketing briefs for communications development across TV, digital, social, earned, etc.
- Partner with the consumer insights team to on consumer testing of positioning and creative concepts through final execution.
- Deliver insights, make recommendations and execute changes across integrated marketing campaigns and making iterations when possible
- Prepare decks and documents that help ensure alignment among internal stakeholders including executive management, product marketing, global HQ and others
- Collaborate with brand design and legal teams to ensure all assets are approved by all teams
- Localize assets from global HQ for use in campaigns and digital, social and experiential
- Campaign Performance & Reporting - Develop executive-ready campaign recaps and business performance reports
- Consolidate channel campaign performance across media, retail, PR/social, CRM, s.com, and translate into actionable insights/recommendations
- Support leadership presentations and executive updates
- Marketing Program Management - Perform day-to-day management of budgets and own the financial approval process.
- Create and submit project proposals into the Samsung procurement bid management system (BQMS)
- Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers
- Review marketing assets with key departments like legal and brand design teams
Skills and Qualifications• 7+ years in consumer marketing/integrated marketing/brand strategy, or GTM planning preferably in consumer-packaged goods or electronics industry.
• Demonstrated strategic planning skills.
• Experience developing and managing integrated marketing campaigns across multiple channels
• Experience collaborating with agencies and cross-functional teams
• Proven ability to manage multiple stakeholders in a fast-paced environment
• Excellent communication, presentation and decision-making skills
• Exceptional Power Point skills, proficient in all other MS Office products
• Excellent with Excel, analyzing data and creating easy to read dashboards.
• Bachelor's Degree required, MBA preferred
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
