Qualifications

• Bachelor's degree required; Master's preferred.
• 4+ years in integrated or media planning, with agency and brand experience valued.
• CPG experience, especially in multi-brand environments, is preferred.
• Proven ability to lead integrated plans across various communication channels.
• Experience collaborating with analytics for measurement design and insights.
• Familiarity with planning and audience technology platforms.
• Budget management experience and agency accountability.

Responsibilities

• Lead brief intake and develop comprehensive integrated communications plans.
• Ensure all communication components work as a cohesive system, addressing inconsistencies before finalization.
• Collaborate with the Audience Manager to fine-tune audience strategies and channel selection.
• Actively participate in agency discussions, providing internal perspectives on channel mix.
• Serve as the primary planning liaison with agencies, challenging their recommendations effectively.
• Incorporate learning into plans, setting clear hypotheses and ensuring effective measurement.
• Manage brand budgets, monitoring pacing and addressing any risks.

Benefits

• Flexible work options including occasional remote work.
• Regular in-office collaboration to enhance team synergy.