Marriott International

Manager, HVMB US/CAN Marketing

Marriott International • $95K — $115K *
Bethesda, MD 20817In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Hotel and Restaurant Management, Marketing, Communications, or related field.
  • 3+ years in business/partnership development, real estate/home rental, property management, hotel marketing, or demand generation.
  • Expert project management and organizational skills with a service-oriented mindset.
  • Proven track record of delivering results and managing multiple stakeholders effectively.
  • Experience in developing integrated marketing plans and performance measurement.

Responsibilities

  • Execute annual brand plans to increase brand awareness and guest engagement.
  • Establish a deep understanding of the vacation rental industry and market trends in North America.
  • Implement brand identity and content strategies tailored for the US/Canada markets.
  • Use competitive and consumer insights to shape marketing strategies and activation plans.
  • Drive excellence in marketing activation, brand voice, and public relations efforts.
  • Collaborate with continent marketing teams to enhance HVMB visibility for Marriott Bonvoy members.
  • Analyze campaign performance and synthesize insights to inform future marketing strategies.

Benefits

  • Comprehensive health and wellness programs.
  • Flexible work arrangements and remote work options.
  • Professional development and career growth opportunities.
  • Travel discounts for employees and their families.
  • Support for community initiatives and volunteerism.
Full Job Description
Job Description

JOB SUMMARY

The Manager, HVMB US/CAN Marketing is a key member of the marketing and brand team for Homes & Villas by Marriott Bonvoy (HVMB). This role focuses on continent-specific activation of Global Brand Marketing and Performance Marketing strategies, including email, partnerships, social media, paid media, earned media, B2B supply marketing, trade shows, and regional demand generation efforts tailored to the US/Canada vacation rental market.

The Manager partners closely across brand performance, brand marketing, operations, digital product, marketing strategy, Account Management, and Business Development to define appropriate customer and partner targets, translate market insights into actionable strategies, and ensure marketing efforts support both guest demand and supply growth. The role also supports Home Management Companies (HMCs) through marketing deep dives, partner onboarding communications, brand standard reviews, joint collateral, trade show activation, and actionable recommendations that improve visibility, listings, and partner performance.

CANDIDATE PROFILE

Education and Experience

Required

  • 4-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, Marketing, Communications, or a related field.


  • Three or more years of experience in business or partnership development, real estate or home rental development, property management, hotel industry, marketing, demand generation, or other relevant business experience, demonstrating a pattern of exceptional performance.


Preferred

  • Expert project management and organizational skills with a service mindset and ability to manage multiple stakeholders, agencies, partners, and vendors.


  • Demonstrated ability to deliver results, effectively prioritize, and execute tasks in a high-pressure environment.


  • Experience developing or supporting integrated marketing plans, partner communications, campaign reporting, and performance measurement.


CORE WORK ACTIVITIES

Marketing Execution

  • Executes annual brand plans across marketing and guest experience initiatives that drive brand awareness, brand consideration, site visits, bookings, and overall market share.


  • Establishes strong knowledge of the vacation rental industry, top demand and focus markets, consumer trends, competitive dynamics, and regional nuances across the US/Canada market.


  • Executes and implements visual identity, digital identity, brand tone of voice, brand messaging, and content strategy in the US/Canada market.


  • Harnesses competitive, consumer, and partner insights to help inform business priorities, marketing strategy, and activation plans.


  • Drives excellence across brand voice, marketing activation and guidelines, advertising, photography, public relations, brand experience partnerships, experiential marketing and events, website merchandising, promotions, marketing innovation, and key continental pull-through strategies.


  • Collaborates with US/Canada Continent marketing teams to ensure HVMB shows up to Marriott Bonvoy members across owned channels.


  • Sets campaign benchmarks and KPIs to evaluate effectiveness, synthesizes learnings, and shares findings with key stakeholders to inform future strategies.


  • Develops recurring performance reviews and reporting frameworks to identify trends, opportunities, risks, and optimization recommendations across marketing initiatives.


B2B Supply Marketing & Partner Enablement

  • Reviews and vets guest communications for new partner onboarding and enforces Homes & Villas brand standards across partner-facing and guest-facing materials.


  • Leads B2B marketing efforts for supply growth, including content strategy and coordination across data partners, email partners, creative agencies, and internal stakeholders; advises on audience inputs, articulates content needs, and shares out post-campaign reporting as necessary.


  • Works with Account Management to support marketing deep dives for select Home Management Companies, including identifying opportunities for visibility, listing improvement, content optimization, and partner engagement.


  • Intakes partner feedback and applies learnings to future Homes & Villas strategies, including recommendations that may require coordination with senior or executive-level roles at Home Management Companies.


  • Supports existing partners by conducting marketing deep dives including identifying listing optimization opportunities, understanding partner objectives and market nuances and delivers suggested strategies or actionable tactics to drive portfolio or market demand.


  • Owns and manages the build-out of trade shows in the United States, including planning, booth design, vendor organization, onsite logistics, event budget management, and supports executives/leaders in preparation for onstage engagements including fireside chats, keynote sessions or breakouts.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Hospitality & Recreation
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ
MAR
* Ladders Estimates

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