Manager, GTM Solutions, D/Cipher

Dotdash Meredith • $105K — $125K *

New York, NY 10025In-Person

Media

Less than 5 years of experience

1 month ago

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Job Overview by Ladders

Qualifications

Bachelor's degree preferred or equivalent work experience
2-5 years of experience in product marketing, ad sales marketing, or digital media
Experience supporting go-to-market efforts for advertising or ad tech products
Strong understanding of digital advertising, including programmatic and audience-based solutions
Excellent communication, organization, and storytelling skills

Responsibilities

Create impactful sales materials that simplify complex concepts
Support the launch and ongoing marketing of advertising products
Develop clear, differentiated positioning for ad tech solutions
Partner with product, sales, marketing, and creative teams to ensure alignment
Analyze campaign performance and marketing analytics to measure effectiveness

Benefits

Unlimited paid time off (PTO)
Comprehensive medical, dental, and vision coverage
Tuition reimbursement
Generous 401K savings plan with company match
Paid parental leave for birthing and non-birthing parents

Full Job Description

Job Title
Manager, GTM Solutions, D/Cipher

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Position's Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results:

30% Sales Enablement & Collateral Development: Create impactful sales materials (one-sheets, decks, tentpole activations, case studies) that simplify complex concepts and empower sales teams to effectively communicate value to clients.

30% Go To Market Execution: Support the launch and ongoing marketing of advertising products, including self-service platforms and audience-based solutions, driving adoption and revenue growth. Develop clear, differentiated positioning for ad tech solutions using competitive research, market insights, and customer feedback. Contribute to integrated marketing efforts including website content, social content, email campaigns, video, and SEO to support product visibility and growth.

20% Cross-Functional Collaboration: Partner with product, sales, marketing, and creative teams to ensure alignment and consistency across messaging, branding, and campaign execution.

20% Performance Analysis & Strategy: Analyze campaign performance, post-campaign recaps, and marketing analytics to measure effectiveness and inform case studies and future strategies.

About The Team | The Team and/or Brand:

The Media Strategy & Enablement team is a cross-functional group focused on driving revenue growth through strategic alignment of product, marketing, and sales. We partner closely with leadership, product teams, and frontline sellers to continuously refine our market approach, build scalable solutions, and deliver impactful storytelling across verticals. With a strong emphasis on collaboration, innovation, and feedback-driven iteration, the team plays a key role in ensuring our offerings resonate in-market and that our sales organization is fully enabled to succeed.

The Role's Minimum Qualifications and Job Requirements:

Education:

Bachelor degree preferred, or equivalent work experience.

Experience:

2-5 years of experience in product marketing, ad sales marketing, or digital media

Specific Knowledge, Skills, Certifications and Abilities:

Experience supporting go-to-market efforts for advertising or ad tech products
Strong understanding of digital advertising, including programmatic and audience-based solutions
Proven ability to translate complex concepts into clear, engaging messaging
Experience working cross-functionally with product, sales, and marketing teams
Analytical mindset with experience using data to inform decisions and measure success
Excellent communication, organization, and storytelling skills
Exposure to self-service advertising platforms or SMB-focused solutions
Familiarity with tools such as Google Analytics, CRM systems, or marketing automation platforms
Experience supporting multi-channel campaigns (web, email, video, SEO)

Pay Range
Salary: New York: $105,000.00 - $125,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

About Dotdash Meredith

Dotdash Meredith Careers

Joining Dotdash Meredith presents an unparalleled opportunity to advance one's career at the forefront of digital and print media innovation. As a leading media conglomerate, Dotdash Meredith offers a variety of job opportunities that cater to diverse professional skills and interests.

Explore Career Opportunities

Dotdash Meredith is actively hiring, seeking individuals who are passionate, driven, and ready to contribute to a team known for its significant impact on the media landscape. The company values diversity and inclusiveness, ensuring that every team member’s voice is heard and valued.

Professional Growth and Development

At Dotdash Meredith, career growth is not just a possibility—it is a priority. With a commitment to professional development and leadership training, the company ensures that every employee has the resources and opportunities to thrive professionally. Employees are encouraged to take part in diversity training programs, enhancing their ability to work in and contribute to a diverse workplace.

Innovative Work Environment

Innovation is at the core of Dotdash Meredith's operations. Employees are encouraged to lead projects and initiatives that push the boundaries of traditional media and digital content. The collaboration between teams fosters an environment of learning and creativity, making Dotdash Meredith a hub for digital innovation.

Internship Programs

For those starting their career journey, Dotdash Meredith offers internship opportunities that provide a robust foundation in media-related fields. Internships are designed to develop essential skills through hands-on experience, preparing interns for full-time positions in the media industry.

Benefits and Company Culture

Dotdash Meredith is known for its vibrant company culture that supports work-life balance, wellness, and continuous learning. Employees enjoy comprehensive benefits that underscore the company’s commitment to their well-being and satisfaction.

Networking and Industry Leadership

Employees at Dotdash Meredith have numerous opportunities for networking with leading professionals in the media industry. The company's leadership in market trends and its collaborative partnerships allow for unparalleled career-building connections.

Applying for a Position

To apply for a position at Dotdash Meredith, candidates should prepare a resume that highlights relevant experience and skills. The interview process is designed to assess not only professional qualifications but also a candidate’s fit with the company’s culture and values. Job seekers can explore available positions and submit applications through the Dotdash Meredith Careers page.

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Size

1,001 employees

Industry