The Manager of GTM Engineering is responsible for owning the architecture, execution, and performance of Sifted's go-to-market systems ecosystem. This role serves as the primary owner of GTM processes and platforms-including CRM, routing engines, scoring models, marketing automation, and pipeline development-ensuring reliability, scalability, and operational consistency across the revenue lifecycle.
This leader partners closely with Marketing, Sales, Product and CX to translate GTM strategy into well-engineered systems, workflows, and analytics. This Manager leads GTM Engineers and plays a critical role in evolving Sifted's GTM infrastructure to support growth, automation, and AI-driven decision-making.
This role is designed for a high-performing GTM systems leader who is expected to progress into a Director-level position as the function continues to scale.
Responsibilities- Own the technical configuration, performance, and reliability of core GTM platforms, including CRM, routing and scoring systems, marketing automation, enrichment, and sales engagement tools.*
- Design, implement, and maintain scalable GTM system architectures that support end-to-end revenue workflows across Marketing, Sales, CX, and Operations.*
- Ensure tight system alignment and clean data flow, proactively identifying integration risks, dependencies, and gaps.
- Translate GTM strategy and operational priorities into a clear GTM Engineering roadmap and lead execution across initiatives.
- Drive platform evolution through system modernization, tool optimization, consolidation, and automation*
- Partner cross-functionally to intake requirements, scope solutions, and deliver high-quality system improvements on time.
- Develop and maintain GTM data models supporting forecasting, performance reporting, and operational analytics.*
- Oversee executive, finance, and board-level dashboards and reporting.
- Lead deep cross-functional analysis to inform strategy, identify trends, and surface operational bottlenecks.*
- Champion automation and AI adoption across the GTM ecosystem, leveraging predictive modeling, machine learning, and workflow automation to accelerate growth and efficiency.*
- Lead, mentor, and develop the GTM Engineering team, providing clear priorities, technical guidance, and growth feedback.
- Manage resourcing, workload prioritization, and execution against the GTM Engineering roadmap.
- Drive strong cross-functional collaboration with Sales, Marketing, CX, Operations, Finance, and Product teams.
Requirements
- 6+ years of experience in Revenue Operations, Sales Operations, GTM Systems, or related technical operations within a SaaS or technology-driven organization.
- 1-3 years of people leadership experience, managing technical or operations teams.
- Advanced hands-on expertise with Salesforce and integrated GTM systems (e.g., Outreach, MAPs, routing tools, enrichment platforms).
- Proven experience designing and delivering complex GTM workflows, automations, and cross-system integrations.
- Strong analytical and problem-solving skills with a deep understanding of GTM funnels and revenue cycles.
- Ability to balance strategic thinking with hands-on system design and execution.
- Excellent communication skills with the ability to translate technical concepts into business impact.
- Demonstrated ability and willingness to embrace AI as a core tool for problem-solving and innovation*
Bonus Points for the following:- Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect) preferred.
- Experience with BI tools (Looker, Tableau, Power BI, Sigma) and data modeling languages (SQL preferred).
- Exposure to forecasting models or revenue analytics programs.
- Experience implementing AI-driven automation or predictive GTM tools.
- Familiarity with Agile, Lean, or similar project methodologies.
*Denotes an essential function/qualification of the role.
