Workday

Manager, Go-To-Market (GTM) Associates

Workday$119K — $179K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-5 years of B2B startup experience in a commercial or sales function
  • 2-3 years of experience leading a sales development or GTM team
  • Proven success in pipeline generation through outbound prospecting, inbound qualification, or both
  • Excellent written and verbal communication skills, with a history of coaching others to enhance their communication abilities

Responsibilities

  • Lead and optimize the pipeline engine to fuel growth
  • Recruit, coach, and develop GTM Associates into high-performing pipeline generators
  • Align pipeline generation strategies with evolving sales and marketing goals
  • Identify emerging market trends and develop expansion strategies based on market needs

Benefits

  • Opportunity to shape the future of AI with a diverse team
  • Continuous professional growth supported by mentorship from senior leaders
  • Access to beautiful office locations in Stockholm, London, and New York
  • Flexible work structure to balance in-office and remote work needs
Full Job Description

About the Team

Sana, a part of Workday, is an AI lab building superintelligence for work. Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge.

About the Role

Our GTM team has a unique mission: to help organizations realize the transformative value that Sana’s products can deliver across industries and geographies. This role blends commercial acumen, strategic vision, and a deep understanding of customer needs.

As a Manager of our GTM Associate team you will build and lead a team of GTM Associates (GTMAs) who serve as the crucial first touchpoint with stakeholders at leading global organizations. This is a front-line leadership role focused on building the team and processes that source our highest-value deals.

Key Responsibilities Include:

  • Pipeline Leadership: Own the pipeline engine that fuels our growth by sharpening inbound and outbound playbooks.

  • Team Development: Recruit, coach, and develop GTMAs into top-performing pipeline generators.

  • Strategic Alignment: Partner closely with sales and marketing leadership to ensure pipeline generation aligns with revenue goals as the go-to-market motion evolves.

  • Market Expansion: Help shape our products by identifying emerging market trends, exploring strategic needs, and mapping new market expansion strategies.

About You

Basic Qualifications

  • 4-5 years of experience in a commercial or sales function at a B2B startup.

  • 2-3 years of GTM leadership: Demonstrated experience managing or leading a sales development, business development, or GTM teams.

  • 2-3 years of Pipeline Generation Experience: Proven success in building and scaling a pipeline through outbound prospecting, inbound qualification, or both.

  • Superb written and verbal communication skills, backed by a track record of coaching others to the same standard.

Other Qualifications

  • Strategic Execution: The ability to assess markets, identify high-value opportunities, and utilize tactical skills to convert insights into results.

  • Mentorship: A genuine passion for building people, deriving energy from coaching early-career talent into top performers.

  • Problem Solving: First-principles thinking paired with a "roll up your sleeves" mentality and a strong bias for action.

  • Mindset: Curious, growth-focused, self-guided, and driven to consistently deliver high-quality work autonomously.

What We Offer

  • Impact: Help shape the future of AI alongside brilliant minds across 5+ countries and global customers.

  • Compensation: A competitive salary complemented by a competitive RSU program and eligibility for a role-specific commission or bonus plan.

  • Growth: Swift professional development in an evolving environment, supported by continuous feedback and mentorship from senior leaders.

  • Workspace: Beautiful office locations in Stockholm, London, and New York.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please .

Primary Location: USA.NY.New York City.SanaPrimary Location Base Pay Range: $119,500 USD - $179,300 USD


 

Additional US Location(s) Base Pay Range: $100,900 USD - $179,300 USD



Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you’ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

About Workday

Workday, Inc. is a provider of enterprise cloud applications for finance and human resources. The Company delivers financial management, human capital management and analytics applications designed for various companies, educational institutions and government agencies. As part of its applications, the Company provides embedded analytics that capture the content and context of everyday business events, facilitating informed decision-making from wherever users are working. Its applications include Workday Financial Management, Workday Human Capital Management (HCM) and Other Applications. It also provides open, standards-based Web-services application programming interfaces, and pre-built packaged integrations and connectors. Workday, Inc. is headquartered in Pleasanton, California.
Learn more about Workday
Size
15,932 employees
Market Cap
$42.2 billion
Industry
Net Income
-$282.4 million
Founded
2005
5 Year Trend
+26.7%
Revenue
$4.3 billion
NASDAQ

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