Overview
Shure is hiring a Global Performance Martketing Manager!
We're looking for a strategic, data-driven marketer to lead global B2B performance marketing for our growing Collaboration & Conferencing business. In this role, you'll own the strategy and execution of full-funnel campaigns across the US and Europe, driving brand visibility, demand generation, and pipeline growth. This is an exciting and high-impact role at the intersection of media, analytics, and business growth. You will partner closely with Sales, Regional Marketing, and external agency partners to turn insights into measurable results.
This is a hybrid opportunity, located in Niles, IL HQ.
Responsibilities
What You'll Own
Full-Funnel Campaign Strategy & Execution
• Lead global B2B paid media programs across search, social, programmatic, and sponsorships
• Drive integrated campaigns from awareness through conversion, optimizing for pipeline and revenue
Performance & Growth Optimization
• Own campaign performance and B2B marketing KPIs (CPL, pipeline, conversion rates) tied to strategic business objectives
• Translate campaign data and competitive insights into clear optimization strategies and growth opportunities
• Continuously test (creative, messaging, landing pages) to improve ROI
Cross-Functional Alignment
• Partner with Sales, Regional Marketing, and Marketing Ops to improve lead quality and conversion to pipeline
• Align campaign strategy to business priorities across US and Europe
Agency & Vendor Leadership
• Manage and scale agency partnerships, ensuring high-quality execution and continuous innovation
• Drive accountability through clear KPIs and performance reviews
Digital Experience & Experimentation
• Collaborate with Web and Creative teams to optimize the end-to-end user journey
• Lead structured A/B testing programs to validate hypotheses and improve performanc
Qualifications
What You Bring
Core Experience
• 7+ years in performance or digital marketing (B2B preferred)
• Proven experience managing paid media campaigns across multiple channels
• Experience driving measurable results (lead generation, pipeline, ROI)
Leadership & Collaboration
• Experience leading cross-functional initiatives and/or managing teams or agencies
• Strong ability to partner with Sales and Marketing stakeholders
Analytical & Strategic Skills
• Deep understanding of campaign measurement, attribution, and optimization
• Ability to turn data into actionable insights and business recommendations
Tools & Mindset
• Hands-on experience with platforms like Google Ads, LinkedIn, programmatic, or similar
• Test-and-learn mindset with strong attention to detail
Nice to Have
• Experience in B2B, UC/IT, or global marketing environments
• Experience working at a media agency
Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.
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