Comcast

Manager, Experiential Marketing - Comcast Business

Comcast$95K — $115K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a relevant field preferred
  • 7-10 years of experience in production or live events
  • Strong project management and budget management skills
  • Expertise in experiential marketing and sponsorships
  • Proven ability to present and communicate effectively across teams

Responsibilities

  • Oversee execution of experiential programs to strengthen brand presence
  • Collaborate with senior leadership to develop tailored customer experiences
  • Manage project budgets and track financial performance
  • Present updates to stakeholders on project progress
  • Coordinate logistics for seamless onsite project execution

Benefits

  • Comprehensive support for physical, financial, and emotional well-being
  • Personalized options to meet individual needs
  • Tools and expert guidance for important life milestones
  • Support for work-life balance with flexible scheduling
Full Job Description
Job Summary
Comcast Business is a growing part of the Comcast organization - focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action.

As we continue to work toward driving the Comcast Business brand and establishing a strong reputation with Enterprise businesses, we are looking for ways to standout and cut through the clutter at industry tradeshows and other branded moments. Given the complexity of the organization and the role, we are looking for a Manager to support this growing segment for the team.

Reporting to the Senior Manager of Experiential Marketing within the Brand Partnerships & Experiential team, this role will be responsible for supporting and executing marketing programs that strategically support and grow the brand. This person will be expected to work as a collaborative partner with groups across Comcast Business and overall ecosystem, as well as with agency partners, tradeshow organizers, and others to move work forward with clarity.

Primary directives will be to support multiple large-scale projects simultaneously, and act as a subject matter expert to various cross-functional leaders. The ideal candidate will have experience creating event concepts, project management, sports marketing, evaluating goals & new strategic opportunities, budgeting, securing sponsorships, handling logistics, handling event marketing and communications, coordinating sub-contractors and vendors, and evaluating event effectiveness.

Job Description

Responsibilities:
  • Oversee all coordination and execution of Comcast Business experiential programs to provide best-in-class experiences that embody our brand, drive business outcomes, and build customer relationships.
  • Maintain close alignment with the Senior Director of Brand Partnerships & Experiential to develop experiences targeted to the specific needs of the customer and vertical.
  • Responsible for project financial performance through budget creation, management, tracking, and reconciliation.
  • Confidently present updates and key information to internal and external teams on a regular basis.
  • Ensure the team stays on track with schedules throughout the course of the project. Manage onsite/execution teams to ensure the seamless installation, rehearsal, and execution of projects.
  • In partnership with creative, maintain responsibility for bringing creative concepts to life. This includes working across various applications and mediums, from digital to environmental within live, semi-live, and virtual experiences.
  • Engage in proactive vendor management and negotiation.
  • Demonstrate a working understanding of Comcast Business' products, business objectives, brand standards and customer segments to contribute meaningfully to event strategy and communications.
  • Partner with internal and external stakeholders at all levels to ensure programmatic and creative projects are properly aligned to business objectives and brand standards.
  • Review and approve all customer-facing communications with a high degree of accountability for accuracy and brand representation.
  • Ensure our brand is represented well across our sports marketing properties
  • Maintain open communications with internal and external stakeholders to inform them of strategic updates, project deadlines, and status checkpoints, including pre-event staff training and post-event recaps.
  • Collaborate closely with Commercial Marketing & Sales to ensure consistent and effective messaging, and alignment on key solutions priorities to drive business objectives.
  • Oversee multiple projects simultaneously with the ability to prioritize and problem solve based on business and program needs.
  • Continuously identify ways to add value, problem solve and deliver effective solutions that impact KPIs.
  • Champion standardization and documentation of event best practices, milestone reporting, metrics, and strategic checkpoints.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Excellent written, oral, and presentation skills.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
  • Other duties and responsibilities as assigned.


Leadership Abilities:
  • Experience in training and mentoring team members.
  • Strong interpersonal skills in managing teams on a project-by-project basis.
  • Stay on top of industry trends and cultural happenings.
  • Strong interpersonal skills to cultivate trust and collaboration with internal teams, acting as a liaison to ensure smooth communication and coordination.
  • Able to resolve conflicts and address concerns amongst numerous stakeholders
  • Take responsibility for understanding the latest technology-driven tools and solutions impacting our industry.


Valued Experience:
  • A real team player able to roll their sleeves up and do what it takes to get the job done! Must work well under pressure.
  • Innovative thinker ready to evolve our tradeshow practice
  • Possess strong problem-solving capabilities, bringing the creative to life within budget parameters.
  • Ideally, candidates will also have expo and/or tradeshow experience
  • Experience with cross-agency collaboration, communication and logistics.
  • 6+ years' experience in production, activations / live events.


Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Support a culture of inclusion in how you work and lead.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills
Customer Experience (CX), Planning Ability, Resource Allocation, Team Member Engagement

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience
7-10 Years

About Comcast

FreeWheel manages the economics of content for the enterprise class of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. They offer advertising sales rights, display, video, mobile ad management, contract management, professional content, ad serving, reporting, analytics, technology, services, advisory services, business operations, programmatic advertising, advertising marketplace, and linear, and online advertising.

Comcast Careers

Joining Comcast means becoming part of a dynamic team committed to shaping the future of media and technology. As a leading company in entertainment, communications, and technology, Comcast offers unparalleled job opportunities designed to foster professional growth and innovation. Work You’ll Do At Comcast, you’ll be part of a culture that cherishes diversity, leadership, and innovation. Our team is at the forefront of the industry, leading changes that redefine how people connect and experience content across the globe. Transform your career with a company that is committed to your professional development. Comcast offers a variety of positions across multiple fields, where your skills will be honed for leadership roles and your career aspirations supported by comprehensive training programs. Join Our Leading Team Be part of a team that values creativity and diversity. Comcast’s commitment to inclusive culture and diversity training ensures that every team member’s voice is heard and valued. This approach not only enhances our work environment but also drives our leadership in the competitive tech industry. Innovate with Us Engage in work that matters with a team of over 100,000 employees worldwide. At Comcast, innovation isn’t just another buzzword—it's at the core of everything we do. From developing groundbreaking technology to reimagining how our customers experience entertainment and communication, your work will influence millions. Internship and Employment Opportunities Start your career with a Comcast internship, where you’ll gain invaluable industry experience, network with professionals, and develop skills that will benefit you throughout your career. For those seeking full-time positions, Comcast’s hiring process is designed to find not just the right skills but the right fit for our culture of growth and innovation. Benefits and Growth Comcast is dedicated to the well-being and advancement of our team members. Enjoy a wealth of benefits that support both your professional and personal life, including health, wellness, and retirement plans. Our employees are encouraged to pursue continuous growth through professional development opportunities and leadership training. Stay Connected Join the Comcast Team Explore job opportunities that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Search Comcast jobs today and find out where your career could take you. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Read Careers Blog Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Comcast. By joining Comcast, you’re not just finding a job—you’re joining a community of innovators who are passionate about creating extraordinary experiences for our customers and for each other.
Learn more about Comcast
Size
31,000 employees
Market Cap
$149.9 billion
Industry
Net Income
$10.5 billion
Founded
1963
5 Year Trend
+7.6%
Revenue
$103.5 billion
NASDAQ

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