Business Strategy Communications
- Shapes how Denny’s business strategy, priorities, decisions and performance are communicated across the enterprise.
- Connects individual departmental updates to the broader direction of the company.
- Translates complex business information into communications that clearly explain what is happening, why it matters and what comes next.
- Helps create a consistent enterprise narrative across leadership, departmental and operational communications.
Strategic Editorial Review and Refinement
- Reviews and strengthens communications drafted by functional departments.
- Refines message hierarchy, structure, tone, strategic context, timing and calls to action.
- Identifies unclear direction, unsupported claims, missing context and potential audience concerns before communications are distributed.
- Preserves the subject-matter intent while ensuring the final communication meets enterprise standards.
- Maintains clear accountability: departments own their content and accuracy; this role owns strategic and editorial readiness.
Critical Audience Communications
- Tailors communications for Team Members, restaurant managers, above-restaurant leaders, multi-unit managers, franchisees and executive leadership.
- Determines what each audience needs to know, how much context is required and what action should follow.
- Ensures messages reflect the business realities and expectations of the audience receiving them.
- Recommends the appropriate channel, sequencing and timing for priority communications.
Strategic Briefs and Leadership Alignment
- Develops communication briefs based on leadership direction and departmental input.
- Defines the communication objective, audience, key messages, business context, timing, risks and required actions.
- Surfaces areas requiring leadership alignment before communications move across the enterprise.
- Helps leaders prepare for likely questions, concerns and operational implications.
Executive Communications
- Partners with the Director of Enterprise Communications to support executive messaging.
- Drafts or refines leadership messages, scripts, presentations, memos, talking points and enterprise updates.
- Ensures executive communications reflect the leader’s voice while remaining aligned with company strategy.
- Handles sensitive and time-critical information with sound judgment and discretion.
Enterprise Editorial Planning
- Maintains visibility across major enterprise communications and business milestones.
- Identifies competing messages, unnecessary duplication, content gaps and sequencing risks.
- Helps establish editorial priorities based on business importance and audience need.
- Supports a disciplined enterprise communications calendar.
Public Relations Editorial Support
- Reviews and strengthens press releases, media pitches, statements and other external content developed by the PR team.
- Helps ensure internal and external communications are factually consistent and strategically aligned.
- Develops original external content when required for a communications-owned priority or time-sensitive business need.
Denny’s Made Storytelling
- Develops and refines social and editorial content for Denny’s Made, a platform that brings forward the people, stories and experiences shaped by America’s Diner.
- Ensures storytelling is human, distinctive and connected to Denny’s broader brand narrative.
- Partners with Communications, Marketing and other functional teams to identify stories with meaningful internal and external relevance.
Cross-Functional Partnership
- Builds strong working relationships across departments while maintaining clear editorial standards.
- Provides direct, constructive guidance that helps functional teams strengthen their communications.
- Works with leaders and subject-matter experts to resolve unclear, conflicting or incomplete direction.
- Moves work forward with urgency while protecting accuracy, alignment and audience trust.
Qualifications
- Bachelor’s degree in communications, journalism, English, business or a related field, or equivalent professional experience.
- Five or more years of experience in corporate communications, business communications, editorial strategy, executive communications or a related discipline.
- Exceptional writing, editing and message-development skills.
- Demonstrated ability to translate complex business strategy into clear, actionable communication.
- Strong business judgment and the ability to understand operational, financial and organizational priorities.
- Experience supporting senior executives and working across multiple functions.
- Ability to manage competing priorities and deliver high-quality work under tight deadlines.
- Experience in a franchise, restaurant, retail or multi-unit operating environment is preferred.
- Public relations, media writing or external storytelling experience is preferred.
Leadership Capabilities
- Enterprise mindset
- Strategic and editorial judgment
- Business acumen
- Audience discipline
- Constructive challenge
- Executive presence
- Speed and prioritization
- Cross-functional influence
- Accuracy and discretion
- Accountability for outcomes
The typical pay range for this role is:
Minimum:$95,000.00 - Maximum:$130,900.00
Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.