General Motors

Manager, Employee Editorial Strategy

General Motors • $149K — $199K *
US-AnywhereRemote in United States
Media
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 10+ years of experience in editorial strategy or content development
  • Exceptional writing and editing skills
  • Experience coaching and developing team members
  • Proven skills in shaping concepts for digital audiences
  • Strong collaboration skills across organizations
  • Experience with AI-enabled tools for content efficiency

Responsibilities

  • Own editorial strategy for employee storytelling on internal channels
  • Develop compelling concepts, themes, and approaches to engage employees
  • Identify opportunities for more engaging content packaging
  • Establish a modern editorial approach across employee communications
  • Partner with teams to enhance asset development and story planning
  • Guide stakeholders towards clearer content framing and focus
  • Continuously improve employee content based on feedback and insights
  • Lead and develop the editorial strategy team, managing performance and capabilities

Benefits

  • Medical, dental, vision coverage
  • Health Savings Account and Flexible Spending Accounts
  • Retirement savings plan
  • Paid vacation & holidays
  • Tuition assistance programs
  • Employee assistance program
  • GM vehicle discounts
Full Job Description
Job Description

General Motors is seeking a strong editorial strategist to help shape more creative, audience-centered storytelling for employees across the intranet and related internal channels.

The Manager, Employee Editorial Strategy will lead editorial strategy for employee content with a focus on stronger concepts, clearer themes, and more compelling story treatments that earn employee attention. The person in this role will help raise the bar for how stories are framed, packaged, and developed for internal audiences, while creating a closer connection to Content Studio and adjacent editorial partners.

What you'll do
  • Own editorial strategy for employee-facing storytelling across the intranet and related internal channels
  • Develop creative concepts, themes, and story approaches that help important messages break through with busy employee audiences
  • Identify opportunities to package content in more engaging, useful, and visually strong ways
  • Establish a more consistent, modern editorial approach across employee communications
  • Partner with Content Studio and editorial teams to influence stronger asset development and more intentional story planning
  • Guide stakeholders toward clearer framing, sharper audience focus, and more effective content treatments
  • Use feedback, performance insights, and evolving audience needs to continuously improve the employee content experience
  • Set editorial vision and repeatable approaches that strengthen story performance over time
  • Lead and develop the employee editorial strategy team, including setting objectives and priorities, story development and content quality based on business needs
  • Manage performance, support workforce planning and ensure the team has the capabilities needed to meet current and future business needs

What you'll need
  • Bachelor's degree required
  • 10+ years experience in editorial strategy, content development, journalism, brand publishing, or owned media
  • Exceptional writing and editing skills with strong editorial judgment
  • Experience coaching and developing team members through ongoing feedback, career support and a strong editorial bench
  • Proven ability to shape concepts and improve storytelling for digital audiences
  • Experience developing content themes, framing narratives, and elevating story packages
  • Strong collaboration skills and ability to work effectively across a matrixed organization
  • Experience partnering with creative teams or content development partners to support stronger storytelling
  • Strong understanding of what helps content attract attention and resonate with busy audiences on internal channels like intranet, Slack, and other front-line apps
  • Comfort using AI-enabled tools to improve research, planning, drafting, editing, or workflow efficiency while maintaining strong human judgment


Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
  • The salary range for this role is ($149,500 - $199,800). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What you'll bring

The strongest candidates will combine strategic thinking, creative instinct, strong people leadership and high editorial standards. They will know how to turn important priorities into stronger concepts and clearer story themes, and how to help teams develop content that feels relevant, engaging, and built for employees from the start.

They will also bring a continuous-improvement mindset, helping GM strengthen the quality, consistency, and creative ambition of employee storytelling across channels. This leader will be comfortable operating with a high degree of independence, influencing across teams and functions, and owning measurable outcomes tied to the effectiveness of employee content.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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