Manager, Email & SMS Marketing

LVMH • $100K — $135K *
New York, NY 10025In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-7+ years of experience in email and SMS marketing management with proven results.
  • Bachelor's degree in business administration, marketing, communications, or related field.
  • Experience with enterprise email marketing platforms, such as Adobe Campaign, and working knowledge of HTML.
  • Strong analytical skills for translating data into actionable marketing strategies.
  • Proven success in optimizing email and SMS performance through testing and improvement.

Responsibilities

  • Manage email and SMS marketing strategy for US-led campaigns.
  • Execute and optimize email/SMS workflows and marketing calendar.
  • Monitor channel performance and identify growth opportunities.
  • Collaborate cross-functionally with global teams for seamless communications.
  • Conduct testing to improve engagement and business outcomes.

Benefits

  • Training and development programs sponsored by Fresh and LVMH.
  • Mental health support through EAP and 24/7 counseling services.
  • Flexible paid time off policy including Summer Fridays.
  • Family planning and fertility support services.
  • Health care coverage including medical, dental, and vision.
Full Job Description
MAIN JOB OBJECTIVE

Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The Manager, Email & SMS Marketing is a results-oriented marketer with a passion for creating impactful customer experiences. They are a strong project manager, intuitive marketer, and collaborative partner who thrives in a fast-paced, cross-functional, global environment. Bringing fresh ideas and data-informed recommendations, they will manage and optimize email and SMS programs that support business growth while improving customer engagement and channel performance.

Job Description

JOB RESPONSIBILITIES
  • Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
  • Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
  • Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
  • Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
  • Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
  • Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
  • Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
  • Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.
  • Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
  • Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.

What you will learn in the first 6 months:
  • Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.
  • Become a SME in adobe campaign, running day to day global campaign execution and ensuring workflows are set up and deploying as planned
  • Master the US led- calendar, ensuring all workflows align w/ US priorities and flow strategy to CA and INTL markets.
  • Build strong partnerships with Global, Creative, Technology, Analytics, and agency teams to support effective email and SMS marketing execution.
  • Become proficient in Fresh's marketing technology ecosystem, including Adobe Campaign, BeeFree, Qlik, and other supporting tools.

What you will achieve in 12 months:
  • Establish yourself as a key resource for email and SMS marketing, bringing informed recommendations and data-driven insights to the business.
  • Manage the execution, optimization, and performance monitoring of the email and SMS marketing channels for Fresh.com, supporting revenue, engagement, and retention goals.
  • Implement and refine a testing and optimization roadmap that supports improvements across customer engagement, conversion, and channel performance.
  • Partner with Global and Regional stakeholders to support customer communications, ensuring campaigns are aligned with business priorities and delivered with operational excellence.
  • Apply email and SMS marketing best practices, recommending new ideas, technologies, and process improvements that enhance the customer experience and improve marketing effectiveness.
  • Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business continues to evolve.

Physical Requirements:
  • Must be able to remain in a stationary position on average of 7.5 hours/day.
  • Light to moderate lifting may be required.
  • While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.


Qualifications

PROFILE

You have
  • 4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.
  • You have:
  • Bachelor's degree in business administration, marketing, communications, or a related field.
  • Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
  • Experience with Google Analytics and leveraging data to optimize marketing performance.
  • Advanced proficiency in Microsoft Excel.
  • Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
  • Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
  • Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
  • Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
  • Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines.


Additional Information

WHAT WE OFFER YOU

Training & Development and Culture
  • Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
  • Opportunities for networking and building relationships with LVMH Community and Network
  • Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support
  • Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
  • Free 24/7 confidential mental health support

Paid Time Off and Flexibility
  • Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning
  • Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
  • Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
  • Travel & lodging for those who can't access care
  • Back-up dependent Care and Tutoring

Fresh and LVMH 'Perks' and Discounts
  • Fresh In-Store Discounts and Gratis
  • LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
  • Pre-Tax Commuter Benefits through Wage Works
  • Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care
  • Medical, dental and vision

Retirement and Additional Benefits
  • 401k with Company Match + Additional Employer Contribution at eligibility

The salary range for this role is $100,000- $135,000 USD.

This role is based in New York, NY

All your information will be kept confidential according to EEO guidelines.

About LVMH

LVMH Careers

Joining LVMH means becoming part of an international leader in luxury goods, renowned for its commitment to craftsmanship, innovation, and sustainability. LVMH offers a plethora of job opportunities across its various sectors, including fashion, jewelry, wines, and spirits, providing a unique platform for professionals to advance their careers in luxury markets.

Work You’ll Do

At LVMH, every position contributes to the company's global success, from enhancing brand legacy to driving future growth through strategic innovation. LVMH’s team of professionals leads the luxury market by blending traditional techniques with cutting-edge practices, all while fostering a culture of leadership and continuous improvement.

Explore LVMH’s Diverse Opportunities

LVMH is actively hiring and offers a range of professional paths from internships to full-time positions. The company values diversity and is committed to creating an inclusive environment where all employees can thrive. LVMH’s commitment to diversity training ensures that the team not only grows in numbers but also in perspective and skills.

Innovate and Lead

Join a team where innovation is at the heart of the business strategy. LVMH encourages its employees to take leadership roles in projects that challenge the status quo and set new industry standards. The company supports career growth through professional development programs and networking opportunities within the luxury sector.

Benefits and Culture at LVMH

LVMH recognizes that its employees are the cornerstone of its success and offers competitive benefits to support their health, well-being, and financial security. The company culture at LVMH is built on a foundation of respect, creativity, and entrepreneurial spirit, making it an ideal workplace for those who are driven to excel in their careers.

Join the LVMH Team

Discover job opportunities at LVMH by exploring open positions that match your skills and interests. LVMH looks for passionate, curious, and creative team players who are ready to contribute to the company’s legacy and drive future success.

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Interview and Resume Tips

Prepare for your interview at LVMH by tailoring your resume to highlight experiences and skills that align with the luxury industry’s demands. LVMH seeks candidates who demonstrate a keen understanding of luxury markets and an ability to innovate within them.

Career Growth at LVMH

Embark on a career journey where your professional growth is supported at every step. LVMH offers unparalleled opportunities for advancement and skill development, ensuring that every employee has the tools to succeed and lead in their field.

Apply Now

Ready to take the next step in your luxury career? Search LVMH jobs and submit your application today. Join a prestigious team that is shaping the future of luxury worldwide.
Learn more about LVMH
Industry
Retail & Consumer Goods
* Ladders Estimates

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