OVERVIEW:INFLUENCER STRATEGY & BRIEFS
5-star programs: Casting approach, seeding strategy, influencer briefs
3-star and 1-star programs: Casting and seeding approach, high-level content guidelines
INFLUENCER RELATIONS
Consolidate & Guide Local/Regional Teams on MAC Crews
Work with ED Partnerships and Advocacy on Global Influencer Partnerships
Tribe & EMV Monthly Reports - results avail as of 13th of next month / goal to send by beginning of following month
MAILERS - Strategy and guidelines
KEY RESPONSIBILITIES:Community Building & Engagement:- Develop and execute strategies to build and grow MAC online communities
- Foster a sense of belonging and encourage active participation among community members.
- Manage online forums, social media groups, and other community platforms.
- Identify and engage with relevant influencers and advocates within the community.
- Monitor community conversations and address inquiries, feedback, and concerns in a timely and professional manner.
- Organize and host online events (e.g., webinars, AMAs, contests) to boost engagement and community participation.
Content Creation & Curation:- Create engaging content (e.g., blog posts, videos, social media updates) that resonates with the target audience and aligns with the brand's voice.
- Curate relevant content from other sources to share with the community.
- Collaborate with internal teams (e.g., marketing, content, social media) to ensure consistent messaging and brand representation.
- Earned Media & PR:
- Identify opportunities for positive media coverage and brand mentions in relevant online publications and blogs.
- Develop relationships with media contacts and bloggers to secure media opportunities.
- Monitor media mentions and track earned media coverage to assess impact.
- Work with Comms teams to amplify positive brand sentiment and manage potential crises.
- Performance Measurement & Reporting:
- Track and analyze community engagement metrics (e.g., reach, engagement rate, sentiment) to assess the effectiveness of community initiatives.
- Generate regular reports on community performance and provide insights to internal teams.
- Utilize data to optimize community strategies and content.
PRODUCT MANAGEMENT (Product Portfolio Management):
- Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
- Manage and maintain discontinued products and returns with the objective of reducing returns.
- Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
- Forecasts GWP, testers and samples.
- Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
- Analyzes sales performance of key categories.
- Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
- Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
- Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
- Creates Account and Purchase-Order ledger and follow-up.
- Supply management and responsible for giving information to relevant stakeholders.
- Manages returns and assortments.
KEY RESPONSIBILITIES continued:MARKETING STRATEGY (Strategy insights & solutions):
- Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
- Defines and presents regional marketing plans, ensuring their effective implementation.
- Shares ideas and challenges in cross brand meetings Campaigns support.
- Builds local product offerings if relevant in collaboration with Trade Marketing.
- Supports Consumer Marketing in building local launch plans.
- Responsible for campaigns (Event Management, timing of campaigns and tracking).
- Contributes to Visual Merchandising decision-making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.
BUDGETING:- Manages Marketing budget, reviewing P&L on a monthly basis.
- Defines A&P budget and optimizes it.
CUSTOMERS & CR Customers:- Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
- Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
- Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
- Engages in CR activities across various touch points.
QUALIFICATIONS:- Position requires 5+ years of experience executing strategy and tactics for key campaigns/launches/initiatives, using consumer insights, business acumen, and marketing expertise to identify and seek guidance for barriers.
- Mature professional demeanor, particularly for interacting with senior management. Highly confidential.
- Strong interpersonal skills required and ability to exercise professional discretion and judgment.
- Proficiency in Microsoft Word, Excel, Outlook, and Power Point
- Ability to work independently and think creatively and brainstorm new ideas to stay ahead of the market curve
- Confidently handle a fast-paced global business environment, work well under pressure and able to prioritize, manage multiple priorities and attention to detail.
- Excellent organization, communication, follow-through and time management skills with a keen eye for detail.
- Multi-functional, flexible, to handle ever changing priorities.
- Strong written, oral, and presentation-based communication skills.
- Well versed in social media and social network activities and trends.
- Excellent computer skills required - Advanced PowerPoint, Microsoft Word, Excel, Windows, Outlook
Pay Range:The anticipated base salary range for this position is
$85,000.00to $139,600.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
