Now Brewing - manager of digital merchandising! #ToBeAPartnerAs part of Starbucks' Global Digital Commerce organization, the manager of digital merchandising will lead how products, categories, content, recommendations and offers are organized, surfaced and optimized across Starbucks' customer-facing digital ecosystem. This leader will help increase customer relevance, product discovery, conversion, average ticket, units per transaction and attachment by ensuring the right products and experiences show up for customers at the right moments across mobile app, web, Starbucks Shop, drive-thru order screens, digital menu boards and emerging digital experiences.
As a
manager of digital merchandising, you will...
- Lead digital merchandising strategy across customer touchpoints - Define and execute the merchandising strategy for Starbucks' digital channels, including menu taxonomy, category structure, product placement, sorting logic and merchandising rules that improve customer discoverability, conversion and business performance while upholding the Starbucks brand experience.
- Influence recommendations, personalization and upsell strategy - Develop recommendation, cross-sell, upsell, bundling and contextual merchandising strategies across app, web, Starbucks Shop, drive-thru order screens and digital menu boards. Partner with Product, Engineering, Data Science and Analytics to define business logic, decision frameworks, rule sets and platform requirements that use customer behavior, context, loyalty, daypart, menu data and operational signals to increase customer value.
- Build the foundations of a scalable merchandising capability - Establish the processes, governance, operating rhythms and performance management approach for a new digital merchandising function. This includes defining standards for product elevation and de-prioritization, balancing brand-driven visibility with commercial performance, chairing cross-functional forums, and creating runbooks and training as the capability scales.
- Drive analytics, experimentation and continuous optimization - Analyze funnel metrics including click-through rate, ticket value, conversion, menu exploration, revenue per session, average order value, units per transaction and attach rate. Build a test-and-learn agenda, define hypotheses and success criteria, run experiments and pilots, publish readouts, and use real-time performance data to continuously optimize merchandising outcomes.
- Partner across the enterprise to deliver consistent digital experiences - Collaborate with Product, Marketing, Loyalty, Category, Creative, Analytics, Technology, Finance, Store Operations, Menu Experience and Supply Chain teams to align priorities, manage trade-offs, optimize product content, and ensure merchandising strategies are consistently executed across customer touchpoints.
We'd love to hear from people with:
- 8-10+ years of experience in digital merchandising, personalization, e-commerce, digital product management, product growth, recommendation systems or related fields.
- Experience designing, optimizing and testing taxonomy, category structures, product organization, search/browse experiences, recommendations or merchandising rules.
- Experience owning or influencing commercial KPIs such as revenue, conversion, average order value, average ticket, units per transaction, attachment rate, click-through rate or customer engagement.
- Experience leading recommendation, personalization, experimentation, optimization or customer decisioning programs at scale.
- Strong analytical capability and experience working with Analytics, Finance, Data Science, Product and Technology teams to model impact, validate strategies and translate customer data into action.
- Strong stakeholder management and governance skills, with the ability to align cross-functional partners, manage trade-offs and influence decisions in a matrixed environment.
- Ability to define requirements for tools, data capabilities and operating processes that do not yet exist, and partner with Product and Technology teams to bring them to life.
- Experience with MVP launches, phased rollouts, experimentation roadmaps, pilots, external partners or consultancies, and scalable capability build-out.
- Experience managing, coaching and developing teams or building new capabilities is preferred.
As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .
*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.
The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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