Position SummaryMorgan & Morgan is seeking a driven and detail-oriented Paid Search Manager to join our in-house SEM team. In this role, you will serve as a key day-to-day steward of Paid Search across our national portfolio of legal practice areas, owning campaign strategy, activation, execution, and optimization. You will work closely with SEM specialists, cross-functional marketing partners, and executive leadership to deliver performance marketing results that directly support our mission of winning for the people.
This is an opportunity to bring your performance marketing & Paid Search expertise into a fast-moving, data-driven in-house environment - where your work has real-world impact at national scale.
Key ResponsibilitiesCampaign Strategy & Execution- Lead search campaign activation and innovation for assigned practice areas, applying deep platform mastery to deliver against defined performance KPIs
- Own end-to-end Paid Search campaign development across Google and Microsoft Ads - inclusive of keywords, ad copy, audiences and bid strategies as well as campaign settings
- Develop Quality Assurance checklists for team to follow and ensure QA processes are being adhered to prior to launches
- Partner with Digital Director to develop quarterly optimization and testing roadmaps and own the execution of these roadmaps
- Contribute to budget planning and projections, providing tactic-level allocation in collaboration with marketing leadership
Budget Management & Performance- Monitor pacing and ensure campaigns adhere to allocated budgets; monitor daily spend and adjust as needed based on CPA performance to maintain pacing accuracy
- Oversee SEM automated bidding strategies and target adjustments, executing weekly optimizations to maximize account performance
- Pull and synthesize performance data weekly to report on impact of recent optimizations and to provide recommendations to strengthen KPI performance
Account Governance & Compliance- Enforce account structures, naming conventions, negative keyword management, and compliance standards across all paid search accounts
- Liaise with analytics, insights, legal compliance, and creative teams to ensure flawless campaign execution in a regulated industry
- Troubleshoot campaign delivery issues - including broken tags, trafficking errors, and spend anomalies - escalate appropriately
- Identify and implement process improvements, tooling enhancements, and automation opportunities to streamline delivery and reduce error rates
Team Leadership & Collaboration- Provide day-to-day direction, mentorship, and guidance to SEM specialists and biddable media colleagues to foster knowledge transfer and professional growth
- Support the Digital Director in maintaining Paid Search standard of excellence across accounts and practice areas
- Collaborate with Digital Director to establish and refine standardized workflows and processes for SEM
- Communicate search strategy, performance insights, and recommendations clearly to senior marketing leadership and executive stakeholders
- Contribute to internal points of view on industry trends, platform developments, and emerging paid media innovations
Required Qualifications- 3-5+ years of hands-on Paid Search / SEM experience, with a strong foundation in performance marketing and lead generation
- Proven proficiency with Google Ads and Microsoft Ads; Search Ads 360 and Google Analytics 4 (GA4) experience a plus
- Demonstrated success managing and optimizing campaigns focused on lead volume, cost-per-action, and conversion efficiency (CPA)
- Strong command of budget management, pacing, and bid strategy execution across multi-account environments
- Experience with keyword research, audience segmentation, negative keyword management, and account structure governance
- Solid analytical skills with the ability to translate data into actionable insights; proficiency in Excel (VLOOKUP, pivot tables, data visualization)
- Demonstrated ability to manage multiple priorities simultaneously, work under tight deadlines, and maintain attention to detail
- Excellent written, verbal, and interpersonal communication skills; comfortable presenting to senior stakeholders
- Proven leadership ability with experience mentoring or delegating to junior team members
- Collaborative, proactive, and solutions-oriented mindset with a demonstrated drive to continuously improve
- Proven self-starter with an ownership mentality
Preferred Qualifications- Agency experience or background working as part of a dedicated SEM team of 2-3+ paid search specialists is strongly preferred
- Experience working within or alongside a law firm, legal services company, or other highly regulated industry (finance, healthcare, insurance)
- Familiar with trafficking tools, tagging workflows, and QA processes in complex multi-platform environments
- Experience with SA360 (Search Ads 360) cross-engine campaign management
- Familiarity with AI tools and integrating AI to streamline workflows
- Certifications in Google Ads and/or Microsoft Ads
- Familiar with Kenshoo/Skai, or comparable third-party SEM management platforms
- Experience using reporting and analytics tools such as Supermetrics, Looker, Tableau or comparable BI and data visualization platforms
- Comfort navigating and influencing cross-functional teams, including brand, analytics, product, and legal compliance
- Experience working with Google & Microsoft reps to test new opportunities and keep up with the evolving Search landscape
- Experience with Competitor Intelligence tools such as Adthena, GrowByData, The Search Monitor or Revvim
- Basic understanding of Organic Search; experience in Total Search strategy, testing, and cross-functional collaboration a plus
Education- Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field - or equivalent professional experience
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Salary Range
$90,000-$110,000 USD
BenefitsMorgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.
