The Role:

We're seeking a data-driven, analytical and curious Manager, Digital Marketing Performance to drive efficient, measurable growth across Medcan's acquisition funnel and website experience. A core component of the role is understanding how channel, spend, product mix, website traffic, and on-site behaviour impact performance to actively shape demand and conversion strategies that optimize acquisition growth and economics.

This role is accountable for owning paid digital performance and leading the diagnosis and optimization of conversion across the full funnel, from first touch through to booking. It also includes oversight of Medcan's website performance, including monitoring traffic trends, improving on-site performance, leading landing page testing, and managing technical SEO priorities in partnership with the appropriate teams.

What You'll Do:

Performance Marketing Strategy & Channel Ownership

• Own paid digital performance strategy across channels, including search, social, display, and emerging platforms.

• Translate business priorities into channel strategies, budget allocation, and media plans across B2B and B2C segments.

• Align investment to product, audience, and business priorities to drive efficient growth and the desired mix of services.

Funnel Performance & Conversion Optimization

• Own measurement and performance analysis across the digital funnel, from initial engagement through to booking.

• Identify conversion trends, performance gaps, and growth opportunities by product, marketing channel, sales channel, and audience segment.

• Diagnose the drivers of performance, including traffic quality, messaging, user experience, lead quality, product mix, and sales follow-up.

• Develop and prioritize actions to improve lead quality, funnel progression, conversion rates, and booking value.

• Define data and measurement requirements needed for deeper analysis, and partner cross-functionally to ensure the right tracking and inputs are in place.

Website Performance & Optimization

• Oversee Medcan's website performance by monitoring traffic trends, on-site engagement, and conversion behaviour across key journeys and landing pages.

• Identify opportunities to improve on-site performance, including content flow, user experience, booking pathways, and conversion-focused page enhancements.

• Lead landing page testing in partnership with internal and external teams to improve conversion rates and user experience.

• Own technical SEO oversight, including identifying issues, prioritizing improvements, and partnering with the appropriate teams to strengthen site health and organic performance.

Stakeholder & Agency Leadership

• Partner closely with Sales, Product, and other cross-functional stakeholders to understand demand, lead quality, and conversion performance by product line.

• Create clear feedback loops that connect marketing performance, sales outcomes, and product positioning to improve growth efficiency.

• Own the relationship with Medcan's agency partner, ensuring recommendations, execution, and reporting align to business priorities and performance goals.

• Lead a disciplined testing roadmap across campaigns, audiences, creative, offers, and landing pages in partnership with internal and external teams.

Measurement & Performance Management

• Own reporting across the funnel, including CAC, CPL, ROAS, conversion by stage, revenue contribution, and performance by product, segment, and channel.

• Lead regular performance reviews and provide actionable updates to leadership on trends, risks, opportunities, and recommended actions.

• Translate data into clear insights and priorities that improve growth efficiency, conversion performance, and business impact.

People Management & Leadership

• Lead and coach a direct report who supports performance analysis, reporting, testing coordination, and day-to-day execution across paid media and website optimization initiatives.

• Set clear priorities, provide ongoing direction and feedback, and help build the capabilities needed to support a high-performing, insight-driven function.

• Delegate effectively while maintaining accountability for the quality, accuracy, and business impact of the team's work across the funnel and website experience.

What You'll Need:

• 5-8 years in digital performance marketing, growth marketing, or a related role.

• Strong experience diagnosing and improving multi-step conversion funnels across paid media and website journeys.

• Hands-on experience monitoring website performance, interpreting traffic and behavioural trends, and identifying opportunities to improve on-site conversion.

• Experience leading landing page testing and optimization initiatives to improve user experience and conversion outcomes.

• Working knowledge of technical SEO and experience partnering with the appropriate teams or vendors to prioritize and address site health and organic performance issues.

• Experience managing agencies with accountability to performance outcomes.

• Demonstrated ability to analyze and optimize performance across product lines, audience segments, or portfolios.

• Experience partnering closely with Sales and cross-functional teams to improve conversion, lead quality, and downstream business outcomes.

• Strong analytical capability across funnel metrics, attribution, experimentation, and performance reporting.

• Previous people management or team leadership experience, with the ability to coach and develop direct reports.

This is a full-time position working 40 hours per week based on business needs between regular office hours Monday - Saturday (9 AM - 5:30PM). Our downtown Toronto clinic is conveniently located at 150 York St., which is nearby Osgoode and St. Andrew stations or a 10-minute walk from Union Station.

Position Pay Range
$85,122.00 - $117,042.75 CAD annually

Pay will be determined based on an analysis of the selected candidate's experience and qualifications within the role's compensation grade. Medcan's compensation ranges are determined by a combination of required qualifications and skills, market value, and internal equity. The above range pertains solely to the base compensation and is not inclusive of additional compensation details such as perks, benefits, and potential bonuses or incentives.

Notice to Candidates: Recruitment Fraud

Please note that Medcan will never request any form of payment from candidates at any stage of the recruitment or hiring process. In addition, Medcan does not utilize third-party immigration consultants or recruitment agents to conduct offers of employment on our behalf. Employment contracts are shared directly by members of the Medcan Talent Acquisition or Human Resources team using official Medcan email domains.

If you receive a request for payment or are contacted by an individual or organization claiming to represent Medcan that appears suspicious, please do not respond or share personal information. Instead, we encourage you to contact us directly at [email protected] to verify the legitimacy of the communication.