Manager, Digital Marketing Analytics

CMI Media Group

$70K — $140K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in online marketing, web analytics, or research.
  • 1-5 years of experience in leadership and mentorship roles.
  • Exceptional communication and interpersonal skills with a client-focused mindset.
  • Strong organizational and time management skills for managing multiple projects.
  • Experience in the healthcare or pharmaceutical industry is an advantage.

Responsibilities

  • Oversee the development and execution of measurement and analysis plans.
  • Guide and mentor a team of analysts to foster a culture of analytical excellence.
  • Partner closely with clients and planning teams to drive campaign optimization.
  • Streamline processes and implement best practices for reporting accuracy.
  • Identify and resolve data discrepancies and troubleshoot reporting challenges.

Benefits

  • Access to a competitive benefits package including health and well-being resources.
Full Job Description
Description

Position at CMI Media Group

In this role, you will:

  • Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
  • Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
  • Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
  • Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
  • Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Do you have the right skills?

  • Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
  • Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
  • Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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