Dentsu America

Senior Analyst, Marketing Analytics

Dentsu America • $80K — $110K *
US-AnywhereRemote in California, US
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 3+ years of experience in analytics, preferably B2B marketing
  • Advanced SQL proficiency for complex, multi-source data
  • Familiarity with data visualization tools (Excel, Tableau, Power BI)
  • Experience with version control platforms like GitHub
  • Strong analytical and interpretation skills
  • A collaborative mindset for effective teamwork
  • Excellent verbal and written communication abilities
  • Bachelor's Degree in a quantitative field (Business, Marketing, Mathematics, Statistics, etc.)

Responsibilities

  • Develop audience strategies for growth marketing
  • Identify new audience acquisition opportunities
  • Establish testing frameworks for channel performance
  • Source and compile data ensuring quality and consistency
  • Write complex SQL queries for data manipulation
  • Monitor and troubleshoot existing ETL flows
  • Conduct analyses to extract insights from data
  • Visualize data effectively to communicate insights
  • Present insights to peers and stakeholders

Benefits

  • Flexible remote work arrangement
  • Opportunity for cross-departmental collaboration
  • Access to ongoing professional development
  • Exposure to emerging industry trends and methodologies
  • Engagement in a data-driven culture around marketing analytics
Full Job Description
The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Job Description:

The Senior Associate, Marketing Analytics will be an important member of the audience targeting team, dedicated to transforming complex data into targeted audiences and actionable insights to drive results. We are looking for a proactive individual with deep experience in data analytics, from data sourcing to visualization and interpretation. You will have a blend of technical expertise and business acumen, ensuring that insights are both data-driven and aligned with our goals.

Responsibilities

Data Management and Analysis:

  • Develop and execute a comprehensive audience strategy for growth marketing.


  • Identify and evaluate new audience acquisition opportunities across paid and owned channels.


  • Establish testing frameworks to assess channel performance and optimize conversions.


  • Source and compile data from multiple repositories, ensuring data quality and consistency.


  • Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes.


  • Monitor, maintain, and troubleshoot existing ETL flows.


  • Conduct comprehensive and replicable analyses to extract insights from data.


  • Visualize data to tell a compelling story and make insights clear to any audience.


  • Present insights internally to peers and departmental partners.


  • Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices.


Collaboration and Communication:

  • Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions.


  • Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication.


  • Clearly explain findings and technical insights to non-technical audiences.


Qualifications

  • 3+ years of industry experience in analytics; B2B marketing analytics experience is preferred.


  • Advanced SQL proficiency-ability to independently query and transform data from complex, multi-source environments.


  • Familiarity with data visualization tools such as Excel, Tableau, or Power BI.


  • Experience using GitHub or similar version control platforms.


  • Proven experience with cross-functional collaboration.


  • Strong analytical and data interpretation skills.


  • Ability to effectively visualize and present data to diverse groups.


  • A team-oriented mindset with a highly collaborative spirit.


  • Proven ability to manage multiple assignments and projects simultaneously.


  • Excellent verbal and written communication skills.


  • Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.


Location:
USA - Remote - California

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent

About Dentsu America

Dentsu is a Japanese public relations and advertising firm that offers communication-related solutions and services such as management and business consulting.

Dentsu Careers

There has never been a more opportune time to join the dynamic team at Dentsu—the forefront leader in digital marketing and advertising services.

Opportunities Await

Dentsu offers a plethora of job opportunities designed to foster professional growth and innovation. Join a team that is committed to transforming the landscape of digital media and communications.

Transform Your Career

Dentsu’s market-leading position enables its team to help some of the most well-known companies navigate the complexities of digital marketing with cutting-edge solutions. At the intersection of technology, industry expertise, and digital innovation, Dentsu stands as a beacon of leadership and professional development.

Engage in Meaningful Work

Collaborate with over 60,000 professionals globally, who are dedicated to pioneering change and driving diversity in the digital space. Dentsu provides a platform for its team to influence major brands and industries profoundly.

Innovative Employment and Internship Opportunities

Whether looking for a full-time position or an internship, Dentsu offers roles that challenge the norms and encourage out-of-the-box thinking. Employment at Dentsu means contributing to projects that harness innovation and creativity.

Cultivate Essential Skills

Dentsu is a place where skills are honed and excellence is nurtured. The company offers extensive training programs, including leadership development and diversity training, ensuring that every team member can achieve their career aspirations.

Experience the Dentsu Culture

Dentsu is celebrated for its inclusive culture and commitment to employee benefits and well-being. The company fosters an environment where all team members can thrive both professionally and personally.

Networking and Professional Growth

The growth of Dentsu’s team members is propelled by unparalleled opportunities for networking and career advancement. The company’s global presence offers unique opportunities for cross-cultural collaborations and insights.

Join Dentsu’s Team

Explore the various positions available that match your skills and interests. Dentsu is continuously on the lookout for passionate, curious, and innovative team players.

Stay Informed

Keep up to date with career tips, industry insights, and the latest innovations at Dentsu—all from the perspectives of the people who work there.

READ CAREERS BLOG

Job Alert Emails

Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Dentsu.

SEARCH DENTSU JOBS

Dentsu invites professionals to explore job opportunities, engage in a culture of innovation, and advance their careers within a global leader in digital marketing and advertising services.
Learn more about Dentsu America
Size
64,832 employees
Industry
Media
Founded
1901
NASDAQ
DNTUF
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Dentsu America

More Business Services Jobs

Find similar Senior Analyst, Marketing Analytics jobs:

NationwideRemote