Manager, Digital Marketing Analytics

CMI Media Group

$70K — $140K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in online marketing, web analytics, or research with data insight translation skills.
  • 1-5 years of leadership and mentorship experience in a collaborative environment.
  • Exceptional communication skills for building relationships with clients.
  • Strong organizational skills with the ability to manage multiple projects under tight deadlines.
  • Experience in the pharmaceutical or healthcare industry is a plus, but not mandatory.

Responsibilities

  • Oversee measurement and analysis plans for marketing campaigns.
  • Guide and mentor a team of analysts to foster analytical excellence.
  • Provide strategic recommendations to clients based on data insights.
  • Streamline processes and champion data integrity for accurate reporting.
  • Identify and resolve data discrepancies to ensure seamless campaign analysis.

Benefits

  • Inclusion and diversity-focused workplace culture.
  • Opportunities for professional development and mentorship.
  • Access to a competitive benefits package.
  • Supportive and collaborative environment to drive impact in healthcare.
  • Commitment to making a positive difference in patients' lives.
Full Job Description
Description

Position at CMI Media Group

Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics

Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.

In this role, you will:

  • Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
  • Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
  • Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
  • Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
  • Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Do you have the right skills?

  • Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
  • Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
  • Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
  • Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

All for Good.

CMI Media Group was built on inclusion and diversity. It's in our Core Values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all." We believe in "all for good."

Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

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